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Rosser Reeves – Reality in Advertising
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Dec
Dec
Rosser Reeves – Reality in Advertising Even though Mr. Reeves’ influence began to wane in the 1960s as the Creative Movement took hold, his book is still used in many college advertising courses. Contents: 1. A Common Fallacy 2. The Pulled and the Unpulled 3. Inside 180,000,000 Heads 4. The Penetrated People 5. The Pulled-over […]