Sean Ogle – Hobby Hacking
Proof Content:
Build a Real, Sustainable Business Around ANY Hobby in the Next 3 Months
Hobby Hacking provides a step by step roadmap for building a lifestyle business around your hobby or passion – absolutely zero technical experience required.
What One Thing Do You Wish You Could Do More of?
Do me a quick favor, I want you to think of the one thing you’d love to do more of.
What one hobby or passion do you daydream about when you’re sitting at your desk?
What do waste time researching online? Which instagram photos are you constantly flipping through and lusting after?
It could be anything. Hiking, travel, arts or crafts, sports, cars – you name it, I bet there is at least one thing you’d love to spend more time doing.
The problem is, most of can’t do those thing as as much as we’d like. We have day jobs that we aren’t stoked on, that don’t pay us enough, and don’t give the respect that we deserve.
The problem with most day jobs is that there isn’t an end in sight. We can easily spend 5, 10, even 20 years at the same job living a comfortably mediocre life – and not doing more of those things that we’re always wishing we could.
Well, what if I told you there is a way to do more of that one thing you love so much?
A way that not only would allow you to spend more time on that hobby, but to turn it into a brand and a business that not only will help you enjoy the hobby more, but also turn it into a business that has the potential to be the out from your “traditional life” that you’ve been looking for?
Well, here’s the good news: there is.
Simply put, by starting a niche site, or as I like to call it a “hobby hacking” site, you can create an asset that we’ll serve you for many years to come.
Let me show you what I mean.
A Niche Site Isn’t What You Think it Is
For many people the term “niche site” has negative connotations. Think a small spammy site around a niche you could care less about that makes many through plastering adsense ads on every page.
That is not at all what we’re talking about here.
A “Hobby Hacking” site (the term we’ll be using from here on out) is a small site built around a specific niche that provides incredibly valuable content, allows you to connect with other likeminded individuals, and the success of which is based on mutually beneficial value.
You get all that?
Here me out.
How many times have you been looking for something online, only to find that you couldn’t find resources that were quite specific enough to what you wanted?
Maybe you’re into vintage camera lenses, but all you see from Nikon and Canon are the brand new ones.
Maybe you want to learn about the best ways to travel through SE Asia with a small child, but the only resources you see are for solo backpackers or retirees.
Maybe you want new vegan, gluten free cookie recipes, but all you can find are ones laden with butter and eggs.
Here’s the deal. Most brands and businesses simply can’t afford to niche down. Often, there simply isn’t enough people interested in a subset of that niche to make it worthwhile.
And oftentimes bloggers are only focused on the most common things because those are what will drive the most traffic.
By creating a hobby hacking site that caters to those small underserved niches, you’re able to boost your own enjoyment of that hobby, become famous in your industry, and create a side income that has the potential to turn into a full time gig!
How an Affiliate Niche Site Changed My Life
Now that you have an idea of the type of site I’m talking about here, I want to give you more insight into why you’d be crazy not to have one.
This is where I’m going to truly break the mold and show you what makes a Hobby Hacking site so special.
A few years ago I started my own hobby hacking site called Breaking Eighty. It’s a golf site, but rather than write about all things golf I focused on two things:
Photos and reviews of exotic and highly ranked golf courses Reviews of boutique golf products and gadgets from an average golfer’s perspective.
When I first started it the goal was simply to create the golf site I’d want to read, and maybe get some free golf in the process.
Now a few years later, I can’t believe what it’s turned into.
Here are just a few benefits I’ve received from having the site:
- I’ve gotten access to private courses I never would have dreamed of playing. (I’d never played a private course before starting the site).
- I’ve received tens of thousands of dollars worth of free products for review and comped greens fees.
- I’ve made nearly $100k in consulting fees from people in the golf industry who found me via the site.
- I’ve become well known in my industry and on countless occasions have been recognized when teeing it up with strangers.
- I’ve made thousands of dollars in affiliate income from my product reviews.
- I’ve met hundreds of incredible, like-minded people I never would have met otherwise.
- I’ve built a recurring income membership site through the community I’ve built.
- I’ve created a sellable asset that has the potential to provide these benefits for years to come.
And this just scratches the surface of how this tiny little site has completely altered how I experience my hobby of golf.
And the best part is, this can work in literally any niche or industry.
Remember that story I started with up above? The one about my dream coming true?
So here’s what happened.
One of the very first things I ever added to my bucket list was to stay in an overwater villa at a super exotic resort.
The problem with those?
For the nice ones (and even the not so nice ones), they’re crazy expensive. Think 4 figures….per night.
Well for our honeymoon I wanted to do something special. But no matter which credit card points I used or which resorts I looked at – all of these places were still way over budget.
On a whim one day, I Googled “golf in the Maldives” and it turns out there is exactly one golf course in the entire country.
And it just so happens to be at one of the very best, most luxurious resorts on the planet.
So with absolutely no expectations, I emailed their marketing team to see if they had any interest in having me come out to take photos and video of the course and write about my experience.
And that’s when two days before my wedding, they replied back to let me know they’d love to have us out at a special media rate to take photos of the course.
In the end, the experience exceeded any and all expectations I had for it – and more importantly, they were thrilled with the writeup and exposure they received.
They get exposure to a new market, my audience gets to see photos and hear about a place they probably never would have heard of otherwise, and I get a memorable experience.
It’s the ultimate win/win/win.
And it never would have happened were it not for starting my Hobby Hacking site a few years earlier.
ANY Hobby Can Be Turned Into A Brand
Ok, I know exactly what you’re thinking.
Exotic vacations in the Maldives seems like a huge stretch from where you are right this second in a day job you may not be totally stoked on.
That’s what I thought a few years ago too.
But let’s not think about all of that just yet.
Right now, the most important point I want to make is that you can apply this to any hobby, any industry, or any niche.
Here’s just a short list of some of the industries you can apply the Hobby Hacking concepts to:
- POTENTIAL NICHES
- FISHING RV TRAVEL
- SURFING
- WEDDINGS
- CAMERA REVIEWS
- SOLO FEMALE TRAVEL
- CRUISE TRAVEL
- PALEO DIET
- CITIES
- COMIC BOOKS
- TRAVEL NOIR GUITARS
- VIDEO GAMES
- BAKING
- SOAP MAKING
- CAMPING
- BEAUTY PRODUCTS
- KITCHEN TOOLS
- TRAVEL APPS
- PRODUCTIVITY TOOLS
- GARDENING
- OFF THE GRID LIVING
- CRAFT BREWING
- COCKTAILS
- SPECIALTY FOODS
- PET CARE
- ORGANIC SKINCARE
- DIY HOME DECOR
- SUBSCRIPTION BOX
- MEN’S GROOMING
- AND SO MANY MORE
Sure, not all of these will make you a million bucks or get you exotic trips.
But think about the benefits they can provide:
- Making a name for yourself in your industry
- Income through sponsorships, affiliate links, or products of your own
- Access and opportunities that most people will never have
- The ability to potentially write off hobby related expenses on your taxes
- A business reason to spend more time doing the thing you love.
- And this just barely scratches the surface of the benefits of creating a hobby hacking site of your own.
Something You Should Know About Me…
Being totally real with you, I hate the “follow your passion” movement we’ve seen everywhere. I totally recognize how prevalent and cliche it is these days.
If you’re a millennial, you’ve been bombarded with this message, and that’s why I’ve waited for so long to really embrace this myself.
For the last five years of promoting Location Rebel Academy, I’ve embraced the “boring way” to build an online business.
It’s what will work the fastest and it also helps you get experience with all of the skills you need to be successful online.
But here’s what changed and why I’m writing this today.
Creating a brand around my passion changed my life personally.
For all the reasons I’ve stated above, starting both my golf and photography sites was a total game changer in terms of both income and my ability to enjoy the things I love doing in life.
So while the follow your passion mantra might be cliche, there might be thousands of people selling false hope and false dreams, the reason I’m sticking my neck out is because it’s resonated with me so personally.
Since creating this site way back in 2009, there’s one thing that’s held true with everything I’ve done.
It’s the fact that I’m just an average dude who has figured some things out in life. They’ve worked for me, thousands of others, and there’s a good chance they might work for you too.
So that’s why I’ve created the Hobby Hacking course – because doing it for myself has truly changed my life, and I whole-heartedly believe that it is going to change yours as well.
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