Phil Frost – Introduction to Google Analytics

Phil Frost – Introduction to Google Analytics

Hi, it’s Phil Frost from Main Street ROI.

You know the saying: “You can only improve what you measure.” This is true with everything, and proper measurement is often the difference between success and failure when it comes to marketing.

How many of these questions can you answer with total clarity and confidence?

How much website traffic are you getting? (And is it growing or shrinking?)
Where is your website traffic coming from? (And are the different sources growing or shrinking?)
What are people doing on your website? (Where are they clicking – and are they doing what you want them to do?)
Where is your “sales funnel” breaking down? (What are the biggest “holes in your bucket” that you need to plug?)

If you can answer these questions, then you hold the keys to online marketing success. But if you can’t answer these questions, you’re flying blind. (And unfortunately, the vast majority of business owners cannot answer these questions…) Well, the good news is that answering these questions is actually pretty easy, thanks to Google Analytics. And during this recorded video training, I’ll quickly bring you up to speed… Here’s what we’ll be covering together:
1. How to Setup Google Analytics

Screen-by-screen demonstration of how to set up your account
What type of Google Analytics account you should be using
How to add the code to your website
How to setup Goals
How to set up e-commerce analytics (this is critical if you sell products on your website)
How to link up Google Analytics with Webmaster Tools
How to link up Google Analytics with Google AdWords

2. How to Report on Your Key Metrics

How to analyze traffic trends over time
How to identify your top traffic sources
How to find where your leads and sales are coming from
How to measure your SEO results
How to find where visitors are leaving your website
How to interpret “bounce” rates

The training session runs for 75 minutes, plus a recorded Q&A session.
3. Take Action Checklist

I’ll summarize the next steps in a simple checklist for you, so it’ll be crystal clear what to do next.

The training session runs for 90 minutes, plus Q&A.

Cost is $97, which buys you access to the online video training so you can review it at your convenience. There is no sales pitch. Just 90-minutes of step-by-step Google Analytics training to help you manage your marketing with greater clarity.

Get Phil Frost – Introduction to Google Analytics at tenco.pro