Marie Forleo – B-School 2020

Marie Forleo – B-School 2020

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Master the skills it takes to grow a profitable business that’s aligned with your strengths, values and lifestyle — whether you’re a total beginner or an experienced business owner.

Here’s What You’ll Get In B-School

Whether you want to turn your part-time gig into your full-time business, take your existing company to new heights, or you’re just starting out, B-School can help. This 8-week online program provides the crucial elements vital to your success.

Clarity

Set a compelling business vision and learn how to get the right things done to achieve your goals.

Guidance

Get support from dedicated coaches who will show you how to apply the strategies, ideas and tools to your unique business.

Community

Make connections, get support and build relationships with other like-minded creatives.

Training

Gain skills to attract new customers, optimize your conversions and increase sales and profits.

Here’s What You’ll Learn To Grow Your Business

B-School is broken down into 6 core training Modules. All course materials — including streaming videos, MP3s, transcripts, Fun Sheets and more — are within our online student portal.

Module 1

Map Your Profit-Making, World-Changing Plan

Every remarkable business is built on a strong foundation.

In this Module, you’ll clarify your business vision and set inspiring growth goals. We’ll help you understand your numbers so you can optimize based on profits. You’ll discover how to find your ideal customers and create a winning strategy to make a bigger impact.

We’ll help you harness your unique strengths, personality and skills to inspire people to buy, and show you how to:

• Generate irresistible, innovative offers that are exactly what your customers want to buy
• Create a bulletproof strategy to stand far apart from the competition
• Elevate your brand experience to build trust and skyrocket sales — on any budget

By the end of Module 1, you’ll have a rock solid foundation and a clear action plan to take your business to extraordinary new heights.

Module 2

Create A Website That Converts & Sells

Websites aren’t optional anymore. But a pretty site isn’t enough — your site must convert.

In this Module, you’ll learn how to make sure your website is set up to build trust, convert leads and make sales 24/7. You’ll choose the right platform for your industry and budget, pull in targeted traffic, and avoid costly disasters with plugins, programmers and designers. You’ll also:

• Get step-by-step tactics to optimize your lead conversions
• Understand the anatomy of a website, including page layouts, image files, header placement, and more
• Remove popular plugins and trendy links that secretly sabotage your sales

No matter what your skill level or budget, you’ll have everything you need to ensure your website is as effective as possible.

Done For You Website Resources

• 25+ Free B-School Approved WordPress Designs
• 25+ Must Have Plugins for Your Site
• My Personal Shortlist of the most highly skilled, cost-effective website talent, companies and products we recommend

Module 3

Design A Winning Communication Strategy

Content marketing is a must these days, but there’s no one-size-fits-all approach.

In this Module, you’ll develop an effective, doable plan to stay connected to your audience, attract new fans and increase sales. You’ll streamline your content creation process so you can produce more in less time, deliver a newsletter that boosts sales, and send the perfect ratio of free vs. promotional content. You’ll also:

• Generate at least 6 months worth of sales-boosting content ideas in one sitting
• Master the elements of high-quality, high-converting content — even if you’re a beginner
• Get tools, strategies and best practices to stay consistent and reap the enormous rewards that come from executing the right communication plan

At the end of this Module, you’ll know exactly what, where and how to publish content that grows your business.

Done For You Communication Resources

• Editorial Calendar Guide that makes it easy to map out 26 weeks worth of content
• My Private “Outstanding Content Creator” Checklist: this is what I used to create an exclusive training for Tony Robbins’ Team
• Complete Email Marketing Swipe File with samples for blog updates, purchase emails and more

Module 4

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Increase Traffic, Grow Your List & Amplify Your Reach

Email marketing is one of the most profitable strategies for any business — but most creatives do it wrong, if they do it at all.

In this Module, you’ll learn how to radically increase sales and growth with smart email marketing, leverage both marathon and sprint methods to keep a steady stream of traffic and leads coming to your site, and use the power of parallel audiences to boost list growth and elevate your brand. You’ll also:

• Understand why more traffic isn’t always what you need to boost sales and learn tricks to convert more of what you already have
• Discover the right (and wrong) way to connect with influencers to leapfrog your way to the top of your field
• Get 25 free list building strategies to help you build a high-quality list of subscribers

At the end of this Module, you’ll know when and how to email your audience and connect with influencers so you can market directly to the people who want to hear from you.

Done For You List Building Resources

• Ready-To-Send Email Templates to connect with influencers
• Complete List Building Email Swipe File with ready-to-go templates for confirmation emails, welcome emails and more
• Guest Post Pitch letter to help you get published online

Module 5

Create Raving Fan Customers With Outstanding Offers

The key to a profitable, long-term business is knowing how to create raving fan customers.

In this Module, you’ll learn a dead-simple method to discover exactly what your customers really want to buy and how to position your offering to maximize sales. Plus, you’ll learn why proactive sales prevention can be your biggest sales booster, the 5 factors that control how much you can charge, the 7-step checklist for high-converting offers and — if you plan to offer any programs online — a deep dive punch list for the do’s and don’ts of online program delivery.

• Leverage the “solution secret” that can help your products and services sell like hotcakes
• Discover the “Before, During, After” strategy to create raving fan customers for life
• Understand the top 8 creative cul-de-sacs (aka time and money sucks) that almost everyone falls into and how to avoid them

By the end of this Module, you’ll know how to position, price and deliver products and services that not only set you apart, but create outstanding customer experiences and true raving fans.

Save You Time Resources & Checklists

• The exact software we use in our business for video editing, PDF creation, webinars, teleseminars, landing pages, project management, email marketing, affiliate management, shopping carts, web hosting and more
• Our private rolodex of the best-in-class vendors — including graphic design, program delivery, transcriptions, bookkeeping, etc.
• The Ultimate Program Delivery Checklist: this comprehensive list of do’s and don’ts includes everything you need to deliver an outstanding customer experience

Module 6

Master Timeless Marketing To Maximize Sales & Profits

Marketing and sales are the lifeblood of any sustainable business.

In this crucial Module you’ll master the tools of authentic influence and inspire customers to buy now — in a way that’s full of integrity. Learn to write head-turning headlines, blog post titles and social media updates that increase engagement and sales, and discover why customer procrastination can ruin your business if left unchecked and what to do about it. Once you understand the real psychology of sales, it doesn’t matter how technology or platforms change, you’ll thrive! You’ll also:

• Understand the importance of risk-reversal and how to use it to increase sales and customer satisfaction
• Navigate the overwhelming world of online marketing and choose only the most effective strategies that fully align with your values
• Discover the 5 disciplines of modern marketing and how to make sure you’re constantly improving your skills and seeing the rewards

By the end of this Module, you’ll have the tools you need to set your business on a path of continued growth.

Done For You Marketing Resources

• The Can’t Resist It Money-Back Guarantee to copy/paste for your programs
• Headline Swipe Files: My personal collection of the most compelling headlines to inspire your own copywriting
• My Hand-Picked List of “Must Read” Marketing Resources— both online and off

Enroll Now and Get These Additional Business Training Programs and Masterclasses, FREE!

Bonus 01: Start The Right Business

Struggling to figure out which business to start? Maybe you have too many ideas to choose from or aren’t sure your idea will work. If you’re drowning in confusion, this program will help you find clarity and get going so you can finally start the right business for you.

(Value $199) Included with your B-School tuition

Bonus 02: The Follow-Through Formula

Stop the madness of a dozen half-finished projects. With the help of The Follow-Through Formula you’ll learn the exact strategies to get more done than you ever thought possible. Get instant access to this productivity course as soon as you register.

(Value $199) Included with your B-School tuition

Bonus 03: Getting Started With WordPress, Squarespace & Shopify

Take back control of your website once and for all. These comprehensive nuts-and-bolts trainings will walk you through exactly how to set up your own professional, easy-to-update website. We’ve hand-selected the 3 most popular platforms so you can choose the perfect software for your business.

(Value $546) Included with your B-School tuition

Get Marie Forleo – B-School 2020 at Tenlibrary.com

Bonus 04: Set Up Your Metrics & Analytics

How can you know what’s working if you’re not tracking it? This training covers everything you need to know (and nothing you don’t) on how to set up basic Google Analytics, our web metrics tool of choice. Plus, learn which metrics matter in your business and how to use them.

(Value $299) Included with your B-School tuition

Bonus 05: Smart Marketing For Product-Based Businesses

While our marketing strategies apply to all businesses, selling physical goods has some unique challenges. Throughout B-School, you’ll get specific Fun Sheets (growth assignments) for product-based business owners. You’ll also have professional e-commerce Mentor Coaches to guide you through your live B-School experience.

(Value $399) Included with your B-School tuition

Bonus 06: All About Opt-Ins

Opt-in forms can feel like a tech mystery. How do you get the form to show up on your website? Once someone opts in, how do they actually receive that PDF download or video you promised? Learn the ins and outs of opt-ins and how they function in this easy-to-digest technical training.

(Value $149) Included with your B-School tuition

Bonus 07: How To Grow Your List At Hyper Speed

Want to grow your list at hyper speed? In this training, learn how to use inexpensive Facebook ads to grow a highly targeted list of subscribers for your business — FAST. This masterclass will set you up to double and triple your list growth in a fraction of the time.

(Value $299) Included with your B-School tuition

Bonus 08: PR Strategies To Make You A Business Celebrity

Getting blogs, magazines and TV shows to highlight your business can create an avalanche of sales. Learn 5 things you must have before pitching a media outlet, get the ultimate “cheat sheet” to finding media dying to interview you and learn how to deliver interviews that will have the media drooling over your every word.

(Value $299) Included with your B-School tuition

Bonus 09: Systems, Teams & Massive Productivity

Are you drowning in business chaos with no clear system to execute your big vision? Ever wonder how I run my day-to-day business? In this training, get our internal playbook for productivity, project management and how to hire A players.

(Value $149) Included with your B-School tuition

Bonus 10:  How To Grow From Six to Seven Figures

Do you dream of running a million dollar plus business? Making an exponential leap in revenue requires new beliefs and habits. In this closed-door training, I share some of the key psychological and behavioral changes I had to make to lead my company to new heights.

(Value $149) Included with your B-School tuition

Bonus 11: SEO Basics: Optimize Your Site For Search

Learn how to make sure your website can be found on Google with these simple and effective SEO strategies. Set up your sitemap, research relevant keywords and understand how to use meta and title tags. This step-by-step tutorial will set the foundation to make your website SEO smart from the start.

(Value $299) Included with your B-School tuition

Bonus 12: How To Get Fantastic Testimonials

Customers want to see real success stories before they buy. But do you have amazing testimonials to reassure them? Learn a proven, step-by-step system to get incredible testimonials — no matter what you sell.

(Value $149) Included with your B-School tuition

Bonus 13: Timeless Social Media Strategies That Work

Marketing your business on social media gets more and more overwhelming every year. Learn how to prioritize your efforts, engage with your ideal customers and build a sustainable social media plan that won’t get in the way of running your business.

(Value $149) Included with your B-School tuition

Get Marie Forleo – B-School 2020 at Tenlibrary.com