Jessica Williams – Strategic Planning Session Experience

THE FASHIONPRENEUR ACADEMY FOUNDER, IRREGULAR EXPOSURE LLC FOUNDER, FASHION DESIGNER, BUYER AND FASHIONPRENEUR STRATEGIST FACILITATOR

Skills Include:

Wholesale – Buying and Private Labeling

Small and High Volume Manufacturing

Sewing, Illustration, Pattern Making & Size Grading

International Production

Sewing & Pattern making

Apparel Design- Active, Swim, Kids, Men’s & Women’s

Marketing and Business Development

Jessica began her career in 2006 by starting her own women’s ready to wear brand, Irregular Exposure . In 2009, Jessica attended the Art Institute of Philadelphia where she graduated with her AAS in fashion design. Today, Irregular Exposure sells within it’s own luxurious Downtown Baltimore location and wholesales to over 1,000 retail accounts worldwide. Jessica has grown her business tremendously trough partnerships with emerging brands, silent investments, celebrity ghost designing and more.with over 12 years of experience in the fashion industry, Jess is a true pioneer that isn’t fearful to break barriers for minorities within creative arts. Jessica’s skills include sewing, pattern making, production sewing and manufacturing, wholesale, branding, marketing and more!

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  URGENT: Welcome and Session Scheduling Information

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  Strategic Planning Essentials Module (35:19)

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.