$90.00
Jennifer Bourn – Content Camp Brand Messaging 2022
Digital Dơnload
Jennifer Bourn – Content Camp Brand Messaging 2022
You Are Brilliant And Skilled At What You Do
You have bold goals and a clear vision of where you going — and you’re passionate, excited, driven, and yes, a little impatient.
You know in your heart how fabulous your offer is and you can’t wait to start working with clients and seeing their results.
You’re doing all of the right things — networking, blogging or podcasting, posting to social media, creating freebies, hosting webinars, engaging in niche groups, and even sliding into strangers’ DMs (ew).
Lots of people seem interested at first but they never end up taking action or signing up.
Sales aren’t where you want or need them to be, and you’re tired of not seeing the results in your business you know you’re capable of creating.
And maybe — even it was fleeting — you thought of throwing in the towel and getting a job and maybe making this a side hustle.
Effective Communication Starts With Clear Brand Messaging, And Clear Brand Message Starts With Content Camp
– They need to relate to your message and connect to your story on an emotional level.
– They need to feel like you understand them — that you’ve been where they are and know what they’re going through.
– They need to trust and believe that you can help overcome obstacles and achieve their goals faster or easier than if they were to keep going on their own.
How you speak about what you do, why you do it, and who you do it for.
How you communicate your uniqueness and competitive differentiation.
How you help people realize you’re the best choice to eliminate pain or meet desire.
How you shape brand perception, your reputation, and what you’re known for.
How you connect with others through your story and experiences.
Content Camp: Brand Messaging dedicates three days of hands-on workshops to clarifying your brand and creating your brand messaging.
On day one, you’ll define your audience, their problems and desires, and what matters to them the most.
On day two, you’ll align your offer with your audience to ensure it is positioned as a no-brainer for ideal clients.
On day three, you’ll tie all of your work from days one and two together to craft powerful messages and build a strong foundation for your brand, website copy, content, and marketing efforts.
Brand Messaging: Day 1 Agenda
Kick Off And Opening Remarks
Get the lay of the land for the entire Content Camp event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, enhance participation, and ensure the best results.
Define Your Audience And Ideal Buyers
Broad messages aimed at everyone attract no one and if your ideal clients can’t relate, they won’t buy. In this workshop, you’ll identify your target audience and its micro-segments so you know exactly who you’re selling, speaking, and marketing to.
Uncover Your Audience Characteristics
Unless you’re a parenting coach, it doesn’t matter how many kids your ideal client has. In this workshop, you’ll brainstorm, organize, and document relevant audience characteristics to ensure your brand messaging resonates with the right people.
Understand Your Audience Buyer Journey
Map your ideal client’s buyer journey and what they need to know, learn, and feel at each stage. In this workshop, you’ll learn the type of messages that turn strangers into fans, fans into prospects, prospects into leads, and leads into clients.
Identify Your “That’s Me” Statements
It takes time for people to form a connection with you and understand why they should hire you. In this workshop, you’ll create a collection of “That’s Me” statements to accelerate the process and show ideal clients you get them like no one else does.
Extra Support From Content Camp Leaders
Feeling stuck? Fancy a fresh perspective? Need help? Want to get feedback on your work? In this final workshop session of the day, you’ll be able to pick the brains of Content Camp experts and get direct feedback and support for your brand.
Brand Messaging: Day 2 Agenda
Kick Off And Opening Remarks
Share your Day 1 Ah-Has and accomplishments and get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need.
Align Your Offer With Your Audience
To make your solution or offer irresistible to ideal clients, it must stand out from competition as the obvious and only choice to help them reach their goals. In this workshop, you’ll define the must-have “what’s in it for me” factor for your offer.
Identify The Value Of Your Offer
Deciding the features to include in your offer is far easier than communicating its benefits. In this workshop, you’ll flip the script to turn features into benefits, explore the results possible for clients, and identify the greater impact your offer will have.
Overcome Objections That Prevent A Yes
Benefits are important but so is understanding the obstacles and objections that prevent a yes. In this workshop, you’ll explore the reasons prospective clients feel hesitant, identify what’s at risk if they say no, and learn to overcome objections.
Write Your Offer Description And Benefit Bullets
You know what you’re selling, who you’re selling it to, and the value you deliver. In this workshop, you’ll create a compelling offer description and benefit-driven bullet points to communicate effectively with ideal clients and inspire them to take action.
Extra Support From Content Camp Leaders
Feeling stuck? Fancy a fresh perspective? Need some help? Want feedback? Step into the hot seat and share your progress with Content Camp experts to get direct feedback, tips, new ideas, and support so you can move forward with confidence.
Brand Messaging: Day 3 Agenda
Kick Off And Opening Remarks
Share your Day 2 Ah-Has and accomplishments and get the lay of the land for the last day of Content Camp. Receive instructions for the day’s workshops, guidelines for participation, and tips for crafting brand messaging that attracts ideal clients.
Establish Your Brand Voice And Language
To gain recognition and be remembered, you must be consistent with how you talk about what you do. In this workshop, you’ll focus on your brand personality and its tone, words, phrases, and statements to establish a clear, unique brand voice.
Craft Your Marketing Message And Elevator Pitch
Show up as the sought-after, brilliant, experienced, professional you are and own the value you create. In this workshop, you’ll create a powerful brand marketing message that communicates everything ideal clients need to say yes with confidence.
Create Emotion-Driven Benefit And Risk Statements
Combine the benefits of saying yes with the risks of saying no to emphasize the value and impact of your offer. In this workshop, you’ll use the benefits/risks brainstormed on Day 2 to craft persuasive statements that amplify your brand message and sales copy.
Write Your Powerful, Personal Brand Story
Leverage a brand storytelling framework that positions you as a trustworthy, helpful guide. At the end of this workshop, you’ll have a personal brand story that builds trust, connects with ideal clients, and makes them think, “It’s like you’re reading my mind!”
Share, Practice, And Get Feedback On Your Brand Messages
Are your brand message, benefit/risk statements, and personal brand story clear, concise, and compelling? Step into the hot seat and share your message, statement, or story to get direct feedback and suggestions from Content Camp experts.
Set Yourself Up For Content Camp Success With Three Mini Prep Exercises:
Three Mini Prep Exercises:
- Review Your Brand Assets:
You likely already have marketing materials, profiles, and copy written for your brand. This exercise walks you through the process of assessing the messaging you’re already using to promote your offers and market your business. - Understand Your Audience:
To create messages that capture attention and help people identify as a perfect fit, you need to speak their language. This exercise will help you uncover important insights from your audience and customers that will power your messaging. - Discover Your Unique Brand Story:
There may be other people who do what you do but there is no one that does it like you. This exercise will help you brainstorm the unique experiences, stories, value, and qualifications you bring to the table.
What’s Included In Content Camp?
Everything you need to understand your audience, clarify your offer, and create powerful brand messaging that attracts your ideal clients.
12 Interactive Workshops:
Each day of Content Camp: Brand Messaging features interactive workshops with training, instructions, frameworks, formulas, prompts, examples, and live Q&A so you can get the help you need when you need it.
Live Reviews And Support:
Each day ends with live support and hot seats. Content Camp experts are available to answer questions, help you get unstuck, and get your messaging done. Have a draft ready? Submit it for review and get on-the-spot feedback.
A Comprehensive Workbook:
A comprehensive workbook provides training, exercises, instructions, frameworks, formulas, prompts, worksheets, and even examples so you know what to do, why you’re doing it, and exactly how to do it, step-by-step.
Replays + Recordings:
All brand messaging workshops and review sessions are recorded. Video replays and audio MP3s will be available through the end of the year so you can revisit any workshops you missed or exercises you didn’t finish.
3 Mini Prep Exercises:
Mini Prep Exercises get you in the right frame of mind for Content Camp: Brand Messaging and make sure you’re ready to hit the ground running on day one and get the most out of the workshops, without feeling overwhelmed.
Keyword Research Training:
Plus, Get A BONUS Training From The SEO Experts At Pathfinder SEO!
– The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
– The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
– The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of content and campaigns.
Meet Your Workshop Leaders
Jennifer Bourn, Designer, Content Strategist, Business Mentor:
Chris Lema, General Manager at LearnDash, VP at Nexcess:
Kelly Azevedo, Founder of She’s Got Systems:
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The Course is digital products included PDFs,Videos (MP4,TS,AVI files), Audio (MP3,M4A), Document (Word, Exel,Power Point..)
We will provide the download link accordingly with the Email address on your “Order Reciep”.
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