Internet Marketing Fundamentals from Stone River eLearning

Internet Marketing Fundamentals from Stone River eLearning

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The internet affords a level of relationship with consumers hitherto unfathomable.

Online marketing has taken the internet by storm. No longer do businesses have to rely on traditional marketing and advertising to get their products/services seen by their target audience. This digital marketing course will teach you a wide range of techniques used in online media and digital tools, helping you implement effective marketing strategies within your company

When you complete this course, you will have a richer understanding of the fundamentals of the new digital marketing landscape and acquire a new set of stories, concepts, skills and tools to help you digitally create, distribute, promote and price products and services.

This course is designed specially to thoroughly explain:

• Principles of Digital Marketing

• Website Development

• Search Engine Optimization (SEO)

• Google AdSense and Affiliate Marketing

• Search Engine Marketing (SEM)

• Social Media Optimization

• Email Marketing

• Online Reputation Management

• Google Analytics In-depth

Want to master this constantly evolving digital ecosystem? REGISTER NOW! And become an expert

Course Curriculum

Internet Marketing Fundamentals_Getting Started

Internet Marketing Fundamentals (0:35)
Getting Started (1:05)

SWOT Analysis in Marketing

SWOT Analysis in Marketing (3:16)
SWOT Analysis in Marketing Case Study (0:31)
Review Questions

Marketing Research

Marketing Research (5:39)
Marketing Research Case Study (0:48)
Review Questions

Real Time Marketing

Real Time Marketing (5:47)
Real Time Marketing Case Study (0:31)
Review Questions

Brand Management

Brand Management (5:58)
Brand Management Management (0:33)
Review Questions

Social Media (I)

Social Media (I) (5:23)
Social Media (I) Case Study (0:26)
Review Questions

Social Media (II)

Social Media (II) (5:14)
Social Media (II) Case Study (0:35)
Review Questions

SEO Basics

SEO Basics (4:21)
SEO Basics Case Study (0:24)
Review Questions

Website Characteristics

Website Characteristics (4:20)
Website Characteristics Case Study (0:28)
Review Questions

Capturing Leads

Capturing Leads (5:28)
Capturing Leads Case Study (0:35)
Review Questions

Campaign Characteristics

Campaign Characteristics (5:33)
Campaign Characteristics Case Study (0:32)
Review Questions

Wrapping Up

Closing (0:22)

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