Eddie Shleyner – Transformational Landing Pages

Eddie Shleyner – Transformational Landing Pages

Learn to create landing pages that compel more prospects to buy, download, and subscribe to your content.

This system is for copywriters, marketers, and salespeople who want to improve the conversion rate of a landing page, especially if it’s advertising a piece of content—free or paid—including:

VIDEO CONTENT   

Compel more prospects to buy or download your courses, webinars, sales demos, presentations, and any other video content.

WRITTEN CONTENT   

Compel more prospects to buy or download your articles, books, templates, cheat sheets, reports, and any other written content.

AUDIO CONTENT   

Compel more prospects to buy or download your podcasts, coaching calls, seminars, audio books, and any other audio content.

 What’s inside?

Module 1: “WELCOME” → (5 Lessons) 

✎ Introduction:

[Submodule A] → What you can expect:

✐ [Lesson A1] Expect clear, concise lessons:

✐ [A2] Expect to learn by example:

✐ [A3] Expect “Scientific Advertising” by Claude Hopkins:

✐ [A4] Expect to have a new landing page when you finish:

Module 2: “LANDING PAGES” → (7 Lessons)

✎ Introduction:

[Submodule B] → Transformational results:

✐ [B1] Copywriting great, Eugene Schwartz:

✐ [B2] Testing big differences:

✐ [B3] Clarity, desire, credibility, and action:

[Submodule C] → The before, the after, and the template:

✐ [C1] The original landing page:

✐ [C2] The transformed landing page:

✐ [C3] The template:

Module 3: “ACHIEVING CLARITY” → (16 Lessons)

✎ Introduction:

[Submodule D] → Audience research:

✐ [D1] A better way:

✐ [D2] Persona (with an “a”):

✐ [D3] Person (sans “a”):

✐ [D4] Persona (an example):

✐ [D5] Person (an example):

✐ [D6] Conducting a personal interview:

[Submodule E] → The “Hero” divider

✐ [E1] The most important divider:

✐ [E2] Primers:

✐ [E3] Headlines:

✐ [E4] Subheadlines:

✐ [E5] Body copy:

✐ [E6] Calls to action:

✐ [E7] Art:

[Submodule F] → Congruence:

✐ [F1] The forgotten conversion principle:

✐ [F2] Order of operations:

Module 4: “INTERMISSION #1” → (1 Lesson)

A short break

Module 5: “INTENSIFYING DESIRE” → (38 Lessons)

✎ Introduction:

[Submodule G] → About fascinations:

✐ [G1] What’s a fascination?

✐ [G2] Where fascinations came from:

✐ [G3] Why fascinations work:

✐ [G4] When fascinations work:

✐ [G5] The clickbait debate

[Submodule H] → Fascinations – 9 writing rules:

✐ [H1] Guardrails:

✐ [H2] Rule #1:

✐ [H3] Rule #2:

✐ [H4] Rule #3:

✐ [H5] Rule #4:

✐ [H6] Rule #5:

✐ [H7] Rule #6:

✐ [H8] Rule #7:

✐ [H9] Rule #8:

✐ [H10] Rule #9:

[Submodule I] → Fascinations – My 3-step process:

✐ [I1] One, two, three:

✐ [I2] Step 1:

✐ [I3] Step 2:

✐ [I4] Step 3:

[Submodule J] → Fascinations – 18 filters:

✐ [J1] Filter #1:

✐ [J2] Filter #2:

✐ [J3] Filter #3:

✐ [J4] Filter #4:

✐ [J5] Filter #5:

✐ [J6] Filter #6:

✐ [J7] Filter #7:

✐ [J8] Filter #8:

✐ [J9] Filter #9:

✐ [J10] Filter #10:

✐ [J11] Filter #11:

✐ [J12] Filter #12:

✐ [J13] Filter #13:

✐ [J14] Filter #14:

✐ [J15] Filter #15:

✐ [J16] Filter #16:

✐ [J17] Filter #17:

✐ [J18] Filter #18:

Module 6: “INTERMISSION #2” → (1 Lesson)

Another short break

Module 7: “EARNING CREDIBILITY” → (9 Lessons)

✎ Introduction:

[Submodule K] → Confidence signals:

✐ [K1] What’s beneath all of this?

✐ [K2] Signal 1:

✐ [K3] Signal 2:

✐ [K4] Signal 3:

[Submodule L] → Testimonials:

✐ [L1] Two types of testimonials:

✐ [L2] Type 1:

✐ [L3] Type 2:

✐ [L4] Creating a testimonial campaign:

Module 8: “COMPELLING ACTION” → (5 Lessons)

✎ Introduction:

[Submodule M] → Why now?

✐ [M1] Reason #1:

✐ [M2] Reason #2:

✐ [M3] Reason #3:

✐ [M4] Reason #4

Module 9: “TESTING” → (4 Lessons)

✎ Introduction:

[Submodule N] → Big n’ small:

✐ [N1] Big tests:

✐ [N2] Small tests:

✐ [N3] Last thing:

Hi, I’m Eddie Shleyner 👋🏼

I’m a copywriter, content marketer, founder of VeryGoodCopy, and creator of this video course, Transformational Landing Pages.

If you have any questions regarding this product, please contact us by email: [email protected]