DigitalMarketer Workshop – Craft A Pillar Blog Post That Sells
Here’s What We’ll Create Together
In this workshop, you’ll leverage content marketing expert Russ Henneberry’s secret step-by-step formula to create a blog post that builds awareness, drives leads, and (most importantly) generates sales… automatically and predictably.
Follow an easy, step-by-step process to create an entertaining piece of content—one that people want to read, and more importantly… one that sells
Leverage tools you can use to quickly produce engaging blog posts (including 2 templatized, fill-in-the-blank worksheets to streamline the process)
Learn the fundamentals of content marketing—how to seize your audience’s attention, how to hold onto their attention, and how to establish your brand as an authority that your new audience can trust
Answer “3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
Peek behind the curtain at DigitalMarketer’s biggest, most successful blog posts so you can model our strategy to build your own
Discover how companies like REI, Glassdoor, and Charles Schwab leverage “pillar” posts to generate MILLIONS of leads & customers, PLUS…
Learn DigitalMarketer’s tips for crafting your own winning blog post, along with some quick & dirty methods that will work for you (even if you’ve never written a blog post in your life)…
…By the time we’re finished, you’ll have a fully customized flagship blog post that builds trust with brand-new, ice-cold leads and converts them into red-hot buyers of your product or service.
Here’s a sample of what you’ll receive…
What You’ll Learn & Leverage
3 “Magic” Questions That Will Write Your Content For You
Answer the 3 “magic” questions before you ever start writing a piece of content to set your campaign up for success. As long as you can answer these 3 questions you will know how to put together a blog post that establishes you as THE AUTHORITY in your industry and builds a bond with even the coldest of audiences.
A Content Crusader’s Tested & Proven Blog Blueprints
Russ Henneberry knows content. He’s been creating viral, conversions-driven content strategies for companies like Salesforce, Crazy Egg, and DigitaMarketer for over a decade. He’s created 2 fill-in-the-blank templates and audits that make crafting your blog post (and all future blog posts) truly effortless.
In fact, the valuable resources in this workshop will expedite the entire process of crafting a pillar blog post and save you valuable time and money.Options for Every Business… In Any Industry
Learn the 5 types of pillar posts that are absolutely, 100% proven to generate new traffic, leads, and customers… even in “boring” or “straight-laced” industries. You’ll be able to pick and choose which ones you want to leverage for your business.
And don’t worry… if you’ve never written a blog post or don’t consider yourself a “strong writer,” there are plenty of swipable pieces of content in this training that you can use to create your brand new blog post.
Topics Discussed
Content MarketingBrand AuthoritySearch Engine Optimization
Russ Henneberry
Founder – Modern Publisher
Russ Henneberry is a marketer, speaker and author of Digital Marketing for Dummies. Russ has worked on digital marketing projects for Salesforce.com, Network Solutions, DigitalMarketer and CrazyEgg software. Russ has training and certified thousands of individuals and businesses in disciplines such as Content Marketing, SEO and Social Media Marketing.
“Elite is nothing short of phenomenal. The very first thing I created was what is called a ‘Pillar Post.’
This very simple exercise not only became a blog post, but I expanded and made a series of posts based on the foundation that DigitalMarketer assisted, consulted and trained me on creating.” – Shoan Snoday
Critical question for every entrepreneur, small business owner, and the talented content creators and marketers that work for them…
…If there was a predictable, step-by-step method for attracting a steady surge of red-hot leads EVERY SINGLE DAY without the crippling “what the heck do I do next?” syndrome and (most importantly) without spending a single dime…
Would you finally feel confident enough to make creating a profitable content strategy your business’ #1 priority?
Well, here’s what you need to know:
First, ordinary content marketers just don’t get it…
There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.
So how do you do it?
How do you build a “machine” that turns content into free, targeted traffic and eventually conversions?
You start with what has come to be known as a…
“Pillar post.”
This is a truly EPIC piece of content that establishes your company as a force in your industry and serves as the foundation of not just your content efforts, but your Marketing strategy as a whole.
It’s that one piece of content that will allow you to:
Stand up that killer sales campaign
Enact that breakthrough idea that differentiates your brand from your competition
Establish your brand as an authority in your industry and a resource that your customers consult when they have a problematic question and need an ANSWER
That sure sounds swell… But how do you do it?
Register for this training to learn EXACTLY how to do just that…
Join this Now for $295
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Description
In this workshop you’ll craft a “pillar” blog post ad that not only generates free traffic and leads, but sells your product or service, and creates a bond with your customers that keeps them coming back for more.
Even if you’re already using content to drive leads and sales, chances are you’re not using it to its full potential. Learning how to leverage a truly epic “blog post to end all blog posts” will give any marketer an edge over the competition.
In this hands-on training, you’ll work through the step-by-step process of creating a written article that is optimized for selling your product or service. By the time you’re finished, you’ll have a post will be optimized for search and paid traffic that will attract readers that are qualified for a specific product or service.
What You’ll Learn
A step-by-step guide to create a pillar blog post—from how to grab your audience’s attention, to building trust, to what to say to increase your credibility and authority
The content marketing tactics that Russ Henneberry used to increase DigitalMarketer’s front end traffic by 1,125%… in just 6 months.
Tools you can use to quickly produce an engaging blog post (including 2 worksheets to streamline the process)
“3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
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