Copyhackers – Master of AI Copy – Copy School 2023

Copyhackers – Master of AI Copy – Copy School 2023

---

That moment in a Zoom call when you think your client is going to start rewriting your email copy live but instead they say:

“These emails are great. Can you help us rewrite our website next?”

Positioning yourself as an indispensable team member in this dispensable world is difficult for most people.

But imagine for a moment how your life would improve if you wielded the power to generate revenue practically on demand. What if:

You never again worried when you heard through the Slack DM grapevine that your department was about to be reorganized.

And you stopped staring down your Google news feed filled with the latest doom and gloom updates from the New York Stock Exchange and national real estate reports.

If you possessed the unique set of skills that businesses throw money at, maybe then you’d…

Ask for that raise or higher rates so you could get ahead in life – buy organic, travel, invest when stocks are at their lowest, basically employ money the way rich people do – while everyone else is struggling to deal with inflation…

Confidently recommend new strategies and approaches to clients without fear of confrontation… because you know the Why behind everything you do (and precisely why your client needs to hire you for a new strategy)…

Experience that moment when you deposit another large check and the bank teller raises an eyebrow… or lay down your credit card at the end of a meal with your old crew from high school… and proudly explain “I’m a conversion copywriter” when people go, “What do you do again?”

And you’re the only person in the room who actually knows how to turn words into money.

These moments are not distant dreams. They’re not fantasies. Conversion copywriters don’t read them and go, “Yeah wouldn’t that be nice?”

They read them and go:

“I closed $12,000 last week”
Abi Prendergast

“This year I booked my first $35k month”
Jesse Gernigin

“On my way to a $200k year”
Jacob Suckow

Conversion copywriters are putting an end to the myth of the starving writer. We’re transforming our writing talents into copy that generates wins for our teams and clients… We know that:

Financial security becomes inevitable when you’re the most profitable person in the room.

In 2022, the national average base salary for copywriters in the US is $69K a year.

Add the average bonus and most copywriters – yes, people who deal in words and write for a living – are earning a cool $75K.

Here’s what may be even more shocking, especially to those just starting out in their copywriting career:

You can walk into an entry level copywriting position starting at around $55K / yr. 

Less than a year of experience. And check this out:

No degree or diploma required.

Sure, a copywriter might have a BA English or a degree in journalism… but not necessarily.

Which means that:

Even if you have no experience and no post-secondary education, you could start your career as a copywriter with a $55K / yr salary. 

No. Degree. Required. 

(   That’s more than many teachers, paralegals, retail managers and even marketing generalists make. Many of whom spend years in post-secondary, racking up student debt.)

And $55K is just the beginning of the copywriter’s salary path.

Take a closer look at the stats and you’ll see:

There’s more than a handful of copywriters – both in-house and freelance – gleefully earning $80K, $90K, $100K… heck, there’s at least one copywriter that earns $3.7 million a year in annual income. 

Which means:

As a copywriter, you can earn more money than many developers, analysts, accountants and nurses. And if you really nail it, more than doctors and lawyers.

Sounds too good to be true?

It’s fair – and even normal – to feel like a $55K / yr starting salary with barely any experience and no formal post-secondary education required is too good to be true.

And it’s not.

With a pinch of courage and a will to acquire a skillset that’s previously been reserved for a tiny sliver of the world’s practicing copywriters, you too can earn your way to the top in record time.

Which might bring you to wonder:

Why do businesses across the globe cash in their hard-earned profits on copy?

Smart question. Here’s why:

Sh*t copy costs money.
Strategic copy makes money.

Sure, nearly everyone can write.

But not everyone can write copy that makes money.

So-so copywriters might be able to make copy sound good. And, yup, so-so copywriters might deliver a win once… or twice.

But the best copywriters?

The ones who charge the big bucks?

The most profitable copywriters use a proven, methodical and repeatable process to engineer their words for sales.

Like Brad did for his client:

“Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”
Brad Wages

The most profitable copywriters listen to their client’s or team’s sales goals…

And then make a plan to smash those same sales goals.

Like Jesse did:

“In the first week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”
Jesse Gernigin

The most profitable copywriters know they can trust their strategic and repeatable process to deliver record wins again and again and again.

Like Prerna did for her clients:

“One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too.”
Prerna Malik

The most profitable copywriters listen to their client’s or team’s sales goals…

And then make a plan to smash those same sales goals.

Like Jesse did:

“In the first week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”
Jesse Gernigin 

And the most profitable copywriters don’t settle for measly 2.3% industry benchmarks.

They know the benchmark, sure.

But they also know they have the skills and courage to wallop that benchmark.

Like Molly did for her clients:

“My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”
Molly Mac

Perhaps you’re thinking:

“All right, but I’m still early on in my career. I need to pay my dues. Work through the ranks. And figure out how to deliver bank-boosting results through trial and error… right?”

Wrong.

You do not need to pay your dues.

You do not need to work through the ranks.

You do not need to toil under trial and error.

While it’s true that many copywriters do actually spend years honing their craft, piecing together tidbits of wisdom and struggling with trial-and-error guesswork… you don’t have to be one of them. 

You don’t have to earn battle scars in battle. 

Instead, borrow ours.

As in: simply swipe winning strategies from the pros who’ve come before you.

Like Corinna – who’s a farmer, not a copywriter – did to grow her organic veggie business:

“I am 77% sold out for next summer. I’m now assured an income through our non-farming months of January – May.”
Corinna Bench

Organic Veggie Farmer

Brad, Jesse, Prerna, Molly and Corinna?

They didn’t guess.

Because they didn’t need to.

Instead, they swiped a winning strategy. Trusted the proven conversion copywriting process. And leveraged their writing skills to deliver bank account-boosting ROI.

Sure, without tested strategies and a proven process, you might guess your way into a win once… or twice.

… and you might guess your way to earning a decent, very respectable $55K / yr salary as a copywriter.

But I know you want more than decent.

More than respectable.

(Otherwise you wouldn’t still be reading this copy.)

Maybe you’re like Johnson. He knew he needed to get away from the bottom to start earning the income he wanted:

Hear how copywriter Johnson Spink leveled up his copywriting career

Or maybe you’re like Dana. She was burnt to a crisp from her day job as a financial analyst and knew she needed a change:

Listen to financial-analyst-turned-copywriter Dana Thao’s story

Perhaps you’re like Elle. She wanted the freedom to live life on her terms without earning less than she did as a dental hygienist:

Hear how Elle Rosselli replaced her full-time salary with freelance copywriting

Or maybe you’re like Paige. Who wanted to play in the big leagues and knew she had to speak the “big league” language to step into the arena:

Hear how Paige Swaffer upped her game as a strategic copy consultant

You couldn’t guess your way to your current level of success. So why would you think you could guess your way to the next level?

The answer is simple:

You can’t.

Because guessing can only take you so far.

Being a good writer is NOT enough to become the most profitable person in the room.

“I thought being a good writer was enough to make me a great copywriter.

WRONG.

Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found Joanna. Through her brilliant, and super-easy-to-follow trainings, I fully booked out my business in under a year. Then I got my dream job writing copy for my idol full-time.”
Marian Schembari

Copywriter

When you know how to engineer every word you write to drive meaningful, measurable, take-those-dollar-bills-to-the-bank results, you can actually establish yourself as:

The rainmaker. The retention whisperer. The master of all metrics. AKA the most profitable person in the room.And when that happens? Well, career advancement – and your earning potential – are practically limitless.

Finally own your worth as the most profitable person in the room with

“A copywriting career in a box.”

This is the most wildly comprehensive, ROI-focused copywriting training on the planet. Copy School is engineered to help ambitious copywriters earn high-fives from the CMO, CFO and CEO alike.

If you want to take your seat as the most profitable person in the room, then you’re in the right place.

The best part?

You, dear reader, are actually uniquely empowered to do well in Copy School BECAUSE you’re here, reading this page, seeking out this training.

You already know you shouldn’t guess.

And you know you can’t break through to that elusive yet very real and incredibly tangible next level of monetary gains without Copy School.

Here’s how Copy School can help:

Copy School is a full spectrum master’s level training, filled to the brim with techniques and tools you can use to drive results. And uplevel your career. Now. And long term.

“I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of ‘Brand X’ instruction.”

“To be blunt, in a marketplace overcrowded with ‘copywriting gurus’ who might as well possess the copywriting talent of an above-average carnival barker, learning from CopyHackers is like getting a creativity transfusion from Don Draper while at the same time getting a 20 point bump to your sales IQ:  there’s just no comparison between what CopyHackers gives its students and anything else out there in the marketplace for copywriting instruction.

Seriously, I cannot speak highly enough of the quality of what CopyHackers gives you inside their online courses. They don’t just talk about every concept, technique, and strategy you need to use to get inside your customers’ heads and 10x your sales–clearly, methodically, understandably–they show you how to use them with practical examples. I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of ‘Brand X’ instruction.”
Austin F.

Online business owner

If you’ve been looking for a one-stop-shop for every single copywriting technique, skill and insight you’ve ever needed and will ever need…

It’s your entire career neatly packaged behind a single login.

Within seconds of enrolling, you’ll get immediate access to:

• 24 copy training courses, covering everything from sales pages to nurturing emails to FB ads.
• Dozens of templates, worksheets and workbooks to help you execute at a moment’s notice.
  Course completion badges to show off on LinkedIn, so you can prove you know your stuff. (And help you justify your rates.)
• Plus, get every new lesson or program we add, when we add it – at no additional cost.

These courses include the essentials like:

• How to find high-converting messages
• How to organize them on the page
• How to write 100s of headlines that hook

And the career-making additions like:

• How to think like a conversion copywriter
• How to optimize pricing tables for revenue
• How to plan emails that work

Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands. So you can finally become the most profitable person in the room. And earn the income you truly deserve.

With 24 courses on topics ranging from writing headlines to planning entire email flows, you can say “YES!” to anything your client asks you to write.

The fact is that copywriters get hired to write a LOT. Sometimes a CRO agency brings you in to help them with headline tests, and you find yourself in need of instant expertise on writing headlines. Other clients throw ads at you… then emails… then more ads… then a sales page… then their website. That’s why Copy School has 24 copywriting courses..

• Start with everyone’s fave: 10x Landing Pages

With just this course under your proverbial belt, you can start writing copy – and delivering results – like the pros.

“I truly believe that if a copywriter took no other course but [10x Landing Pages], they’d still gain the technical skills they need to be a successful copywriter.”
Eman Ismail

Or even when…

When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars.

When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice

When you – or your client – is evergreening their course sales funnel… you hop into 10x Pricing Pages for Courses and Programs,10x Sales Pages and Master of Sales Webinars to help you optimize that revenue-generating engine for success.

When you – or your client – is evergreening their course sales funnel… you hop into 10x Pricing Pages for Courses and Programs, 10x Sales Pages and Master of Sales Webinars to help you optimize that revenue-generating engine for success.

HERE’S WHAT YOU’RE GETTING:

These are the heavy hitters and crowd pleasers. You’ll also get bonus courses like “A/B Testing for Copywriters” and “Analytics for Copywriters.”

•   10x Emails
•   10x Landing Pages
•   10x Sales Pages
•   10x Web Copy
•   10x Pricing Pages
•   10x Launches
•   10x Funnels
•   Master of AI Copy
•   Master of Brand Voice
•   Master of About Pages
•   Master of Headlines
•   Master of Seasonal Sales
•   Master of LinkedIn Cold Outreach
•   Master of Guest Blogging
•   Master of Sales Webinars

Plus, you’ll get every new copywriting program we add. Coming up next? “How to be a SaaS copywriter,” featuring 4 live weekly training sessions on how to navigate the ins & outs of tech companies and get your ideas heard.

Say “yes” to Copy School today and

Level up, waaaaaay up.

Your skills. Your career. Your Life.

Why delay your career success?Get every training program you need to help you deliver results like the best copywriters on the planet. So you can reap the financial rewards and career security that comes with being the one person in the room beloved by the CMO, CRO and CEO alike.

From feast-or-famine freelancing to lean, mean, revenue-generating machine.

“My blood ran cold.

It was a Tutorial Tuesday a few years ago. Around the holidays. And I said in chat something snappy about not having much work this time of year. That trained Jo’s sights on the feast-or-famine approach to project work, the hallmark of the less-than-professional newbie, and she unloaded.

Thing is, at the time feast or famine was my modus operandi. It was one of those “hey, she’s talking to me… about me,” moments. And not in a good way. However well deserved.

[One (old) 10x Freelance Copywriter course and Copy School membership later…]

Fast forward to 2022. Like, today. I’m busting hump (it is Client Wednesday, after all) to get a blog out the door for one $7k-a-month client and turn my attention to a new client. 

New client (already on the hook for a $5k whitepaper), has asked for a quote on a promo campaign that includes 6 blogs w/attendant social posts, 3 landing pages, 2 email sequences (welcome and nurture), and a ham on rye (“Bukowski!” … “Gesundheit!”).

All this with a community college rebrand project in the wings.

About now, the old feast-or-famine Greg in Maine would be panicked. Instead, the Noom-sleek Greg-in-Maine of today is cool as a cuke — but my blood is still 98.6F/37C.

Cuz I got me a digital Fort Knox (Americanism!) to dive into and pull out everything I need.

Because, as they say in my native Massachusetts, of alla youse.

So.

Thank you, COPYHACKER virtuosos, for the tools and training that keep me scribbling madly. Day after day. With as few carbs as possible.”

Greg Reid

Content Marketer & Copywriter

“Copy School made a huge difference in the caliber of clients I attracted and the results my clients got.”
Prerna Malik

Copywriter & Co-Founder of Content Bistro

“I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training.”
Tara Robertson

CMO of Bitly (testimonial given while at Sprout Social)

There’s no better team to help you deliver record-smashing results again and again and again.

The CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.

The creator of the“coaching the conversion” method:

Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr and Dan Martell.

You also get training from this team of innovation-focused marketing instructors

Sam Woods – Funnel Copy Specialist

Justin Blackman – Brand Ventriloquist

Carolyn Beaudion – Head Copywriter at Boxcar

Wahida Lakhani – Facebook Ad Copy Specialist

Jesse Gernigin – LinkedIn Outreach Specialist

Andrew Yedlin – Web Copy Specialist

Betsy Muse – Founder of Rocket Fuel Strategy

Aaron Orendorff – Guest Blogging Specialist

Put simply:
You are learning the ins and outs of copywriting from practitioners at the top of the game.

YOU CAN ALREADY WRITE.
NOW THINK LIKE A COPYWRITER.

Swipe strategies to turn occasional growth wins into a steady stream of record-smashing success.
Copy School empowers you to apply your new skills as you acquire them. Which makes Copy School quite possibly the highest-return investment you will ever make in your career.

SLASH YOUR EXECUTION TIME WITH EASY-TO-APPLY TEMPLATES & WORKSHEETS.

With Copy School, you get dozens of downloadable worksheets, templates and guides for speedy, pro-level execution, including:

• The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write. So you can speed up each copy project. (If you’re working with clients, you can even sell a copy of the message map as part of your project.)
• Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across the funnel.
  Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
• 10x Page Plan (for web pages). Write every core web page you can imagine with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
• 15-Point Sales Page in a Day Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
• Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
• Asset-Level Solution Designs. Make this robust document your asset’s basecamp. So every second you spend writing brings you closer to the results you’re aiming for.

… and dozens more downloadable worksheets, templates and guides for speedy, pro-level execution.

Constant time constraints? They’re no match for helpful templates and the quick-to-implement process.

“My biggest struggle with writing was confidence. Was I doing it right? Was what I wrote going to make a difference? Sometimes I could feel that what I wrote was “right”…but I couldn’t defend my feelings against the doubters on the team. 

I’d search for answers online. The time-sucking hell of blogs and “5 steps to better…anything.” More often than not, I’d end up more lost than when I started. I read several copywriting books. But I ended up feeling overwhelmed.

I was looking for some easy to follow steps. And a process I could implement quickly and consistently. I looked into copywriting courses – I found some that ranged from $2,000 to $5,500! Ouch. I didn’t have the budget or time for that kind of investment. Like everyone else I know in marketing I had a ton on my plate and I was under constant time pressures at work.

[10x Landing Pages] sounded like a tight, easy to take, down-to-earth course with checklists and templates I could use right away. I’d never heard of “conversion” copywriting, but right away it made sense. Yes… more than anything I needed visitors and prospects to act. I wanted to learn how to do THAT.

[10x Landing Pages] was even better than I’d hoped. The “Over the Shoulder” videos were by far my favorite. Joanna walks you through what she sees on a website (and what you should look for). Then right in front of you she shows you how to fix the copy (applying the concepts from the video lesson). Everything from customer research to sticky copy is covered in the course. There are so many helpful examples from real company websites. And there are helpful spreadsheets and templates that you can use to confidently write your own conversion copy. I have recommended this course to several of my friends.”

Sandy Pretzlaff

Marketer

Used: 10x Landing Pages

Finally prove to everyone you work with that you’re the most profitable person in the room. Because you actually are.

Proudly display badges of completion on your LinkedIn profile or website to show off your upgraded skills from Copy School.

---

If you have any questions regarding this product, please contact us by email: [email protected]