Andrew Foxwell – AAA Program: Assessment, Action, Ascension

Andrew Foxwell – AAA Program: Assessment, Action, Ascension

Expected Outcomes
With the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.

You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don’t have to create from scratch. 

Topics Covered
Course Outline & Takeaways

• client goal setting and expectation management
• meta account assessment and optimization
• client reporting
• internal reporting
• what metrics to focus on to drive sales
• reporting with third-party tools, including Northbeam and Triple Whale
• attribution window choices and decision making
• why first-party data matters
• soft reporting metrics
• hard reporting metrics
• helping clients figure out what numbers they have to hit
• custom metrics
• Google Data Studio / Supermetrics
• explaining attribution
• audience structure
• prospecting audiences
• middle funnel and bottom funnel structure
• an ideal remarketing setup
• using your catalog properly
• finding new customer segments
• setting up Meta Shops properly
• using Advantage+
• landing pages to test
• creative sourcing
• creative cornerstones
• types of creatives needed
• creative testing
• creative scaling
• creative review process
• TikTok ads mastery
• Performance Max ads mastery
• YouTube discussion
• email and SMS mastery
• checking your pixel
• checking your catalog
• checking your events
• and SO much more!

What does this price include?
Not just a course, resources too.
You get 7+ hours of original course content, and everything from audit documents to reporting templates to step-by-step guides. Look at a more detailed list 👇 .

Contents
Introduction
Introduction To Assessment, Action & Ascension4 mins
41.6 MB
How to use this course.mov1 min
49.5 MB
Phase One: Assessment
Phase 1: The Customer Assessment8 mins
123 MB
Phase 1: Reporting Overview14 mins
178 MB
Phase 1: Understanding The difference between Hard and Soft Metrics22 mins
318 MB
Phase 1: Reporting Discussion Between Pros6 mins
154 MB
Phase 1: Google Data Studio Supermetrics Reporting23 mins
97.7 MB
Resources: Basic Financial Literacy for Clients
Resources: Reporting Worksheet Template One
Resources: Reporting Worksheet Template Two10 mins
109 MB
Resources: Founders Membership Preview: Optimization Walkthrough23 mins
69.5 MB
Resources For Beginners: How to Optimize Accounts Right Now25 mins
176 MB
Resources: Advanced Deep Audit of a Meta Account
Phase Two: Action
Phase 2: Full Funnel Set-up and Targeting Research13 mins
210 MB
Phase 2: Placement Considerations and Technical Notes7 mins
117 MB
Phase 2: How One Agency Thinks About Optimization40 mins
483 MB
Resources: How to set a cost cap bid properly5 mins
16.7 MB
Resources: Landing Page Inspiration
Resources: Website Teardowns and Audits with Kurt Elster (Interview)
Resources: 17 Quick Wins to Improve Your DTC Landing Page
Phase Three: Creative
Phase 3: Building and Sourcing Creative27 mins
537 MB
Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review20 mins
1.2 GB
Phase 3: Creative Testing, Analysis and Scaling38 mins
549 MB
Phase 3: Creative Reporting10 mins
132 MB
Resources: How To Set Up A Creative Testing Structure
Resources: How To Get Influencers for UGC, A Playbook (Interview)
Resources: Mini-Masterclass: Why Humans Buy Anything
Resources: Creative Testing & Analysis Map363 KB
Resources: TikTok Spark Ads Instructions for Creators576 KB
Resources: TikTok Ads Best Practices 20221.91 MB
Resources: TikTok Ads Safe Zone Template69.7 KB
Resources: IG Reels Ads Safe Zone Template27 KB
Resources: IG Stories Ads Safe Zone Template10.8 KB
Phase Four: Diversification
Phase 4: A beginners guide to TikTok Ads with Brad Klein25 mins
1.96 GB
Phase 4: Google Performance Max and YouTube Ads19 mins
1.32 GB
Phase 4: Email and SMS Basics22 mins
1.98 GB
Resources: Google: Affinity Audiences for Brand Advertisers
Resources: TikTok Ads – Best Practices1.91 MB
Resources: TikTok Ads Mastery and Tips, with Cody Plofker
Resources: Google Ads Deep Account Audit – Live Walkthrough
Resources: Performance Max Resources
Phase Five: Tech Checks
Phase 5: Pixel Check-up14 mins
107 MB
Phase 5: Understanding Aggregated Event Measurement (AEM)16 mins
142 MB
Phase 5: Conversion API (CAPI) Check Up16 mins
134 MB
Phase 5: Catalog Set-up.mp420 mins
171 MB
Resources: Meta Outage Notifications – Slack RSS Feed

If you have any questions regarding this product, please contact us by email: [email protected]