Various Speakers – SEO SMX East 2011 New York

Various Speakers – SEO SMX East 2011 New York

SMX Boot Camp: Keyword Research & Copywriting For Search Success

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.

Which Way Google?

Google Survivor Tips

What Every Paid Search Marketer Needs To Know About Google +1

Panda-Proofing Your Content

Hard Core Local SEO Tactics

SMX Boot Camp: Search Engine Friendly Web Design

The Great Correlation vs. Causation Debate

In-House SEO Operations: How Things Get Done

Use Searcher Personas To Connect SEO To Conversion

Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture

Schema.org, Rel=Author & meta Tagging For 2012

The Current State Of Personalized Search

Real Answers For Technical SEO Problems

Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.

Pagination & SEO

Extreme Makeover, The SEO Edition

Cousins To Paid Search: Display, Contextual, All In The Family

Ask The Search Engines

In this session, you can ask questions and get direct answers from engineers from Google, Bing and Blekko about crawling, indexing, ranking and other organic search issues.

Beyond Rankings: Actionable SEO Reports Your Boss Will Love

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