Talk for Money – Bob Bly

Talk for Money – Bob Bly

Dear Speaker or Aspiring Speaker:

It’s true.

If you know something of value to others … and can explain it to people in such a way that they understand what you are saying … you can make a small fortune by teaching what you know to others.

By “teaching,” I don’t mean getting a job teaching at an elementary or high school somewhere.

When I say “teaching,” I am talking about instructing grown men and women … mostly (but not exclusively) businesspeople …

… in seminars, training classes, workshops, speeches, lectures, tele-seminars, Webinars, and other venues where adults go to learn new skills or otherwise improve their knowledge in a specific field of endeavor.

Today we live in an information society. People need knowledge, wisdom, solutions, methods, and ideas to succeed at home or on the job.

Others will pay you handsomely for that knowledge … provided you can deliver it in an entertaining and educational fashion.

By “entertaining,” I don’t mean becoming a ham or cornball.

You don’t have to tell jokes or act in a dramatic fashion … or have your audience rolling in the aisles (although if you can do it, by all means, feel free).

You DO have to deliver valuable content in a clear, easy to understand manner, without boring the pants off people.

For example, a few months ago, a big financial services company asked me to fly from NJ to Chicago – all expenses paid.

They wanted me to train their staff writers on how to write more effective direct mail sales letters.

I spent 2 days with a great group of people. The client and his staff loved the seminar. And when I left, I had a check for my speaking fee of $7,500.

If I had done no other work that week, I would have made $7,500 working just 2 days. Do that every week, and you earn more than $350,000 a year … working only 2 days a week!

Take the other 3 days to fish, golf, watch TV, loaf, or do whatever strikes your fancy. Or, if you’re like me, work at your other job – mine is freelance copywriting – refreshed and raring to go after your 2-day speaking gig.