Surfer SEO – SEO Writing Masterclass

Surfer SEO – SEO Writing Masterclass

The market is crowded for average content writers. Don’t be one of them.
Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.
Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet.
Great copywriters know how to tie their writing to results.

And the best way to get results is to dive into Search Engine Optimization.
‍And while the market is full of self-advertised “SEO copywriters”, many of them rely on obsolete tactics that no longer work.
Most of these “common truths” aren’t an aid,but a hindrance to SEO success.
They’re not enough for competitive keywords that generate something more important than organic traffic – money.
If you’re reading this, you’re probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.
By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come.
MODULE 1
Content strategy and keyword research
Learn a successful keyword research process and create an overview of your content plan. Every battle is won before it is ever fought. And it is also true for SEO and content strategy. When you know the plan, all you have to do is execute.
LESSONS FROM THIS MODULE:
Why do you need Module 1?
Content strategy: Content for different stages of awareness
Content strategy: Keyword research and prioritization
Content strategy: Planning topic clusters for your website

MODULE 2
Four phases of SEO writing

Relevance and quality are the core of SEO. Learn the actionable, step-by-step process to create the most valuable content that will be user-friendly and optimized for Google. Let’s bust some old “good practices” and use SEO that will work in 2021.
LESSONS FROM THIS MODULE:
Video 1: Introduction: 4 phases of content creation
Video 2: Discovery phase: Digging into search intent
Video 3: Discovery phase: Analyzing on-SERP features
Video 4: Discovery phase: Find the best content that ranks for your keyword
Video 5: Discovery phase: Create an outline based on top pages in search results
Video 6: Discovery phase: Create guidelines for words, phrases, and content structure
Video 7: Writing phase: Rules of thumb
Video 8: Writing phase: Title tag
Video 9: Writing phase: Meta description
Video 10: Writing phase: Enrich your content and gain authorit
Video 11: Writing phase: Images and alternative texts
Video 12: Writing phase: Internal linking
Video 13: Conversion strategy: Make an irresistible offer
Video 14: Conversion strategy: The good, bad, and ugly of gated content and lead generation
Video 15: Conversion strategy: Plan call-to-actions across your content
Video 16: Optimization phase: Check your rankings with Google Search Console
Video 17: Optimization phase: Run SEO audit for your article
Video 18: Optimization phase: Organize your SEO optimization process
MODULE 3
Increase wages for your content services
Charge more for your work and upgrade your sales process. No matter if you work as an in-house writer or freelancer, we’ll explain how to sell your ideas and strategy. You’ll learn tactics that will help you position yourself as the top SEO copywriter and charge accordingly.
LESSONS FROM THIS MODULE:
Video 1: Introduction + why you should probably charge more
Video 2: Sell the process, not just your content piece
Video 3: Sell the content strategy, not just an article
Video 4: Use Content Score and offer content tiers
Video 5: Things you can outsource to your virtual assistant