Soft Topic Copywriting Secrets Home Study Course

Soft Topic Copywriting Secrets Home Study Course

Finally, A Breakthrough Copywriting Course Designed to Maximize Your Sales by Showing You How Your Heartfelt, Integrity Marketing Connects Directly and Authentically to Your Customers’ Needs and Desires . . .
What and How . . .

• The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.
• The 7-module curriculum is:
• Module 1: – Mind Management: Yours and Your Reader’s
• Five questions you must answer before you write a word
• What does your reader REALLY want?
• Features and benefits and the difference between them
• The hook and how to identify it
• FAQ’s
• Module 2 – The Headline: Like a Stop Sign
• What’s your story?
• The purpose of your headline
• Core building blocks of your headline
• Tearing headlines down and putting them back together – only better
• FAQ’s
• Module 3 – Body Copy: Structure
• The overall structure of your sales letter
• Examples of different approaches to copy structure
• Four questions readers need answered
• Beats: from sub-head to sub-head
• FAQ’s
• Module 4 – Body Copy: Persuasion
• Five elements of effective persuasion
• Writing in compelling chunks
• Bullet points
• What to do to inspire action
• FAQ’s
• Module 5 – Email: To Sound Spontaneous
• Your point of focus
• Writing from the heart
• Inspiring your reader to take action
• The power of autoresponders
• FAQ’s
• Module 6 – Subject Line: A Knock at the Door
• The facets and angles of your message
• How long should a subject line be?
• How a subject line does what it does
• Conceptual vs emotional subject lines – and how they are different
• FAQ’s
• Module 7 – Unseen Influence: 7 Psychological Triggers
• Searching for patterns
• Simple rules of thumb
• The central route vs the peripheral route
• Shortcuts and stereotypes
• FAQ’s

Get Soft Topic Copywriting Secrets Home Study Course at tenco.pro