Ryan Fletcher – StoryAthlete 28-Day Challenge

Ryan Fletcher – StoryAthlete 28-Day Challenge

“I knew Storytelling was the most powerful tool in the world. When I designed The Game of IODs though, I never imagined it would be the answer to so many people’s prayers, including my own…”
Join The Next 28-Day Live Challenge Being vs. Becoming => No More Excuses!
THE RESULTS OF THIS CHALLENGE SPEAK FOR ITSELF
Everyone wants to be financially successful. This is all the #Shit that stands in their way, until, it is confronted, then conquered:
* I couldn’t more proud of the StoryAthletes who have accepted the Challenge, then achieved what had been impossible for them
** Below, you can read about their experience

Battled depression
Defeated suicide
Grown large businesses
Controlled neurosis
Lost 50+ pounds
Suffered through marathons
Destroyed the inner-critic
Got promotions
Inspired the family
Now looked up to by others
Failed and got back up
Became a voice against abuse
Stopped living a Lie
Fought PTSD and won
Thrived in being adopted
Succeeded as an Introvert

Recognized as a Leader by peers
Overcame alcoholic household
Realigned priorities
Had the courage to ask for help
Was an unflinching teammate
Stepped into the Fear
Refused to be a victim
Developed powerful routines
Refused to be a statistic
Started eating healthy
Inspired family to eat healthy
Overcame crippling insecurity
Stopped needing to impress others
Overcame a shitty father
Overcame a shitty mother

Wrote books
Became financially successful
Got back in-shape
Regained energy and life
Overcame guilt
Took off the mask
Learned to be vulnerable
Stopped fighting about money
Found Purpose
Stopped being soft
Came back from financial ruin
Woke the fuck up
Stopped being complacent
Reconnected with spouse
Reconnected with kids
Destroyed the need to be perfect

Listen: “It’s impossible to understand (the power) of The Game of IODs, until you make that choice to play the Game of IODs; making yourself hard(er) to kill physically, mentally, financially…”
This is a Game that creates Assets, to get leveraged, so they can work for you:
ARE YOU READY?
Just $100 Forever Changes Your Life – You’ve Tried Everything Else.
TOTAL (Minimum) VALUE: $897
A Huge 88% Discount – JUST $100
Join The Next 28-Day Live Challenge Being vs. Becoming => No More Excuses!
Next Live Challenge Starts
Feb 17th, 2020
Enrollment Closes In:
00Hour00Minute00Second
StoryAthletes Don’t Hide Behind Excuses, Rationalizations or Justifications. They transform their lives because they decide… then commit to it.
STORYATHLETES ARE ENTREPRENEURS
STORYATHLETES SEEK 4-DIMENSIONAL TRANSFORMATION
DELIVERED
The Community and Formula to transform yourself across Mind, Body, Business, Relationships. The Game of IODs: Impact of the Day has changed everything
CONVICTION #1: WE DECIDE
CONVICTION #2: WE COMMIT TO THE JOURNEY
CONVICTION #3: WE WRITE ABOUT IT TO MAKE IT COME TRUE
MIND
Belief is everything. A weak mind, leads to weak beliefs. Weak beliefs, leads to little to no conviction. And without conviction, well? Results don’t come to those with weak conviction.
BODY
Love it or hate it? It doesn’t matter, let’s get after it. A strong mind, paired with a strong body, makes us invincible. Body is about ownership and confidence. Not perfect abs.
BUSINESS
This is your financial engine. It supports you. Creates opportunity. Whether it’s a profession. Startup. Or established business. It all comes down to skill and relationships.
RELATIONSHIPS
This is about connection. Deep human connection. It only happens when the mask is dropped. And when people authentically, and unapologetically, own their stories.
“Looking back, “Fat Ryan” had become a shitty father. A selfish husband. And because I was so out-of-shape, for so-long, I didn’t realize that being lethargic had became my norm, leaving me operate at just 30 to 50% of my peak capacity.”
-Ryan Fletcher, Founder of ImpactClub®
“How I Lost 30 Pounds, Reconnected
With my Wife & Kids, Recharged My Mind
& Grew My Business by 300+ Customers
In just 90 Days…”
Back in May of 2018, when I devised and launched The Game of IODs (Impact of the Day – across Mind, Body, Business, Relationships), I never imagined they would impact people, nor myself, in the way they have. I always knew storytelling was the path to a high-income, because of the reader-writer relationship, and how stories build connection and trust. What I didn’t realize though, is how writing forces you to become the person you write about. Once you declare you are going to read 50 book pages per day, or get back in shape, or compete in a 20-pull-up challenge, are commit to dating your wife and kids, what choice to do you have but to follow-through? You have no choice. Because if you back-out, you’re a lair, fake, a bullshitter and a fraud. So I did it, and the results came!
The Game of IODs will forever change you, this book documents my transformation across Mind, Body, Business, Relationships! – Proud to be the original guinea pig
TRANSFORMATION: FREE COPY! Being vs. Becoming => No More Excuses!
THE STORYATHLETE™ BELIEFS
You Can’t Transform Across ALL 4-Dimensions & Get Our Results, If You Don’t Operate by Our Beliefs
Do It Together (Team)
The Spartan Army, of 300 men, defeated the massive Persian Army not because they acted alone as individuals. They defeated them because they operated together, as one. The quest to become your very best self – to grow your business, to strengthen your mind, to reach peak fitness, to strengthen your relationships, does not come without peril. We succeed, because we have each other’s back.
No Excuses (Strength)
I’m too busy. That’s too hard. I don’t feel good. I’m too tired. It’s too cold outside. I’m not a good writer. I deserve a day off. People are going to judge me. I have better things to do. I’ll start again tomorrow. Because no one likes the person who makes excuses, the StoryAthlete refuses to make them. If he makes an excuse, he catches himself and owns it. The 2nd time it happens, he realizes he’s becoming one of them.
Commit To The Journey (Progress)
The people who fail in life, business, in fitness, are the people who focus on the outcome. They set big lofty goals, then never achieve them. “I want to be a millionaire.” “I want to lose 30 pounds.” Then they get discouraged and quit when it doesn’t come fast enough. The StoryAthlete says, “The Journey is Long, I want to get 1% better today.” Through the Science of 1% daily improvement, and because of how the one-percent compounds, he achieves what others never achieve.
Don’t Be Afraid (Courage)
Going first, is not easy. Being your authentic self, completely removing the mask that most hide behind, is not easy. Declaring your ambition, publicly, is not easy. Writing your thoughts and storytelling, for all to judge, is not easy. Getting started, when you feel you’re not any good, is not easy. Telling people that you have a mission and a purpose, when they might scoff or laugh at you, is not easy. This is what defines the StoryAthlete though. He goes first, fear does not stop him.
Story Is Everything (Truth)
Everything you want in life, from growing your business to 6, or 7, or even 8-figure levels, to strengthening your relationships, to reaching peak fitness, to believing it’s all possible, comes down to 1) the story you tell yourself, and 2) the story you tell to others. StoryAthletes commit to making themselves into an Elite Storyteller because it’s how they get everything they want in life. By telling the right story, to the right person, at the right time. Starting with the story they tell themselves to create their conviction. Without conviction, decisions don’t become behaviors.
Inspire Others (Purpose)
No one is inspired by, or wants to follow, the person who can’t craft a message. And who isn’t willing to go first. We call that person a dreamer. Not a doer. The doer though, a StoryAthlete, is the person who starts before he feels ready. Often, they’re out-of-shape. Often, they’re terrible writers. Often, they have poor relationships. Often, they haven’t read a full book in years. But then, something inside of them pushes them into the game. They get started. They grow. They improve. They transform. And it’s that transformation, before vs. after, that inspires others.
The Game of IODs (Impact Of The Day)

MIND
BODY
BUSINESS
RELATIONSHIPS
What is it?
The Game of IODs is like CrossFit® for storytellers. CrossFit has their WOD (Workout of the Day) to transform physical fitness. ImpactClub® has IODs (Impact of the Day) to transform storytelling fitness. Where in doing so, we transform ourselves. Stories are beliefs. Beliefs are behaviors. Behaviors are results. Results inspire others.
Who is it for?
StoryAthlete is for anyone who wants to level up their Life; across mind, body, business, relationships, through the power of storytelling, to build an audience, to inspire others and be inspired. It is especially powerful for Entrepreneurs, who have slipped on their fitness, neglected relationships, or struggling in business.
Where does it happen?
StoryAthlete is an online community that uses FB’s Workplace App, not the sub-standard FB groups, to ensure the best member experience. The best part? The community is wherever you are. On your phone, on your tablet, or on your desktop. Together, we are always pushing each other mentally and physically to live the Challenge-Based Life.
How does it work?
Everyday there is a new IOD, either a primary Mind, Body, Business, or Relationships. No different than CrossFit’s WOD, the StoryAthlete, like the CrossFit athlete, just needs to show up. If you participate and do the “Impact of they Day,” commit to and travel the 1% Journey, you transform across all 4-dimensions. Inside, you will also find dedicated groups geared toward business discussions, and “open source,” for brainstorming and strategic collaboration.
When does it start?
Impact of they Day (IODs) started back in May 2018, and to many people, including me, has proven to be more effective than anything we’ve ever done. Weight-loss, fitness? Check. Reconnecting with wife and kids? Check. Better sex, stronger business? Check. Some have used IODs to quit smoking, even heal from being near suicidal from depression. So, the answer is, it starts today. There is nothing that leads to transformation, faster, then just getting started.
Why does it exist?
StoryAthlete exists because nowhere out there is there a Community that focuses on Total Human Optimization. We succeed because we don’t seek easy. We choose to live the Challenge-Based Life. We choose to embrace The Science of 1% Daily progress oppose to making outlandish outcome-based goals that simpletons make. Most of all, it exists to discuss and practice high-value concepts across Mind, Body, Business, Relationships.
REASONS TO JOIN US:
We make ourselves dependable, and capable of being counted on, by making ourselves hard(er) to kill: Mentally, physically, and financially. The StoryAthlete mantra: “I have prepared for this moment.”
You Want A “Proven” Path
Said different, you’re done screwing around with gimmicks; including all forms of Body/weight-loss gimmicks. Mind gimmicks. Business gimmicks. You’re done being the village idiot and town fool searching for secrets. Turned on and excited by instant gratification. I get it, you have bought everything under the sun to “fix” whatever problem that plagues you. Only to be disappointed. Misled. Lied to. And now left to search for the next solution. But you are hesitant, and distrustful. Because marketers lie. You want the truth? “Becoming…” is fucking hard, but let’s get to work.”

From “being to Becoming…” the Game Map has been designed with the end in mind: To make you hard(er) to kill, physically, mentally, and financially, as we move through the proven Framework.

You Feel Called To “Become” Something More
I have learned not everyone hears the Calling to become more. You are either born with it, where from an early age, it calls to you. And, manifests itself in the way of sports, a competitive fire, an ambition to achieve, etc., or it doesn’t. That doesn’t mean it can’t be activated. It can. But to be born with it is different. From my earliest memory, I knew my siblings were not like me. My siblings are smart, capable. I’m not taking anything away from them. But they aren’t driven by a higher purpose that they struggle to explain. I have written about it before. “Why do you do what you do?” I don’t know. I can’t explain it. It makes no rational sense. I even admit it.

“Why is enough never enough?” I don’t know.

And it’s never about the money. It’s about the people I have not yet reached, impacted, made a difference in their life.

If I stop to smell the roses and relax like everyone else, that howl that I hear, and feel in my soul, doesn’t die down. It gets louder! I use to think everyone heard this Calling. But I was wrong. Most people do not hear it at all, which is why most people do not, cannot, and will never understand me or the fire that lives inside me. I am an alien to them. We have a different nature.

Becoming Is About Our Nature
Becoming Is About Choice
Becoming Is About Beliefs
Becoming Is About Commitment
Becoming Is About Discipline
Becoming Is About Reputation
Becoming Is About “Not Giving A F#ck”
Becoming Is About “Giving A Lot of F#ck”

You’re Done “Settling” For Less
Two quotes have stuck with me over the years, and both have to do with “Becoming…” oppose to settling for less. Most StoryAthletes feel a deep-connection to the sentiment conveyed by these two passages.

The first: “I’ve always believed that the definition of hell is reaching the end of your life and coming face-to-face with the person that you might have been.” Yep, that would be my hell. All this potential and I never tapped into it. What a shame that would be. What kind of example would that set for my kids?
The second, from Churchill: “To each, there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
I believe my Journey right now to “Become” is the preparation for that particular moment that lies ahead. I would hate for what could have been my finest hour to be the hour of my greatest regret.

You “Know” You’re More Capable
The frustration that most people experience is a direct result of not feeling productive. Another day passes. Another week passes. Another year passes. And yet here I fucking sit. Wishing, wanting, hoping that things will soon be different. Except, we lose hope because we have been “working on it” each day and week, and year, for the last 2, 3, 5, or 20 years, and what’s changed? To the StoryAthlete who knows he is “Called” to impact lives, there is nothing more demoralizing than “another day” passing us by, without progress achieved. That reality, quite literally, brings us to tears and destroys our confidence.

Lack-of-progress is the fuel of self-doubt and the heart and soul of the inner-critic. The solution to this perpetual death-cycle is the creation of assets. Assets create leverage. Leverage creates ROT: Return on Time. And the 1% Journey to create more assets; to create better Assets; and to learn how to use those (Scored) Assets, is what creates compounding productivity.

​Return On Time (ROT) = The Mission
Start Living With A Sense Of Urgency
Three (3) Lifetimes Of Work Into One (1) Lifetime
StoryAthletes Leverage IODs to Maximize (ROT)
Six (6) Lifetimes Of Work Into One (1) Lifetime
Return On Time (ROT) Matters
Creating Scored Assets To Be Leveraged
Mind Assets
Body Assets
Business Assets
Relationships Assets
Sum Total = Legacy Assets

You Have An “Athlete’s” Mindset
Every person has a different athletic ability. When it comes to sports, some are tall. Some are fast. Regardless of our genetic make-up, though, athletes optimize their ability through Mind. In the words of Ben Bergeron, author of Chasing Excellence, in trains Elite CrossFit athletes. “We’re not robots; we’re humans. If it were as simple as just writing it down and putting it on the fridge, everyone would be a champion. Committing to a process requires a unique set of character traits—things like grit, resilience, accountability, confidence, optimism, perseverance, humility, and passion. Without these traits, it’s impossible to follow a championship process, which is why Character is the first thing [we] focus on: better people make better athletes.”

Mainly because better people don’t lie to themselves or believe in simple solutions to complex problems. To optimize your Mind is hard. To optimize your Body is hard. To optimize your Business is hard. To optimize your Relationships is hard. Athletes who make themselves Elite aren’t afraid of the challenge; they are fueled by that mission to Become. Further, they enter the task knowing it won’t be easy.

​The StoryAthlete Is An Elite (Mindset) Athlete
StoryAthletes Are Fierce Competitors
StoryAthletes Are Driven By A Calling
StoryAthletes Are Driven By Pain
StoryAthletes Know The Meaning Of Life
StoryAthletes Train To Ensure Their Gift Isn’t Wasted
StoryAthletes Often Work With Tears In Their Eyes
StoryAthletes Know Their Work Matters

You Want To “Be” 4-Dimensional
Mind. Body. Business. Relationships; Each of these things is 100% interconnected. It’s the game of the weakest link. If one fails, they all begin to fail. To empower your Business and Relationships, you need Mind and Body. And you need Body to power your Mind. I thought I was a rock star in Business and Mind until I lost 35 pounds. That’s when I realized the truth of David Goggin’s statement, “Most people operate at 40% capacity.” I had become so out-of-shape that “lethargic and tired” had become my norm. I fell asleep every night at 6:30 or 7 pm before my kids would wake me to go to bed. Put aside the personal-disgust of looking in the mirror.

A shitty diet clouded my brain.

By noon or 1pm I was out of energy, there was no afternoon Flow State or Deep Work that got done. This had a massive negative impact on business, but of course, I didn’t know it. Because tired and lethargic were my norm. So now, here I am, out of shape, lethargic, tired, irritable and stressed, because I didn’t get everything done because of brain fog. Now it’s time to be “Dad” and “Husband.” Well, you know that guy was an asshole. Not to mention, he never wanted to play with his kids because physical activity hurt “Fat Ryan’s” heart. Dad, want to wrestle? Two-minutes. “Ok, that’s good.” So I ate dinner, laid on the couch, and fell asleep. Every aspect of my life (Mind, Business, Relationships) suffered due to a weak Body and poor nutrition. The moment I started improving my Body 1% each day, jet fuel happened.

Everything we do, Mind, Body, Business, Relationships, is interconnected — our Body (fitness and nutrition) fuel our Mind. Trust me, I know. For years I was cloudy, foggy, and lethargic and didn’t even realize it. Cloudy, foggy and lethargic had become my norm. David Goggins says most people operate at 40% capacity, and I believe that is because at least one, two or three of these things in people’s lives are out of balance.

Rule #1 – Show Up
Rule #2 – We Celebrate Effort
Rule #3 – We Embrace Judgment
Rule #4 – We Write For Ourselves First
Rule #5 – Trust The Process

You Want To Embrace “Doing” Hard Shit
If you pay attention to the masses around you, they all have one thing in common. They seek to avoid challenge. They want to get rich, without putting in work. They want to be fit, without putting in the effort. They want to be supported by spouse and loved ones, without any track record of delivering on previous promises. They want to be smart and have all the answers, without having to read and research.

​The Masses Represent the Opposite of a Challenge-Based Life
Everything Meaningful Is Hard
Doing Hard Shit Forges Mental Grit
Embrace The 40% Rule
If It’s Too Hard For Everyone Else, It’s Just Right For Us
Doing What Other’s Won’t Do = Confidence
Transformation Of Mind Through Body
The Challenge Based Life – Sustained
Every 30, 60, 90 Days = Harder To Kill = Increased Capacity

You Want A “Team” To Suffer With
It is not fun to suffer alone. And growth is all about pain. Getting outside one’s comfort zone, where the muscles and mindset gets break down before building back stronger. No one signs up to suffer alone, or to be punished alone. People do sign up, though, to be a Navy SEAL. And, more popular than ever, people are signing up to participate in adventure sports like GoRuck, SEALFit, Spartan Races, CrossFit, etc., to see just how much suffering they can take. These are team sports. Your partner (team) exists to suffer with you. The shittier the experience and the more pain and suffering endured, the closer the bond developed. Not to mention, the better the story to be told, when you come out the other side.

​You Are Not Alone
The Team Exists to Suffer With You
​Willingness To Suffer is Required For Growth
​Sustained Suffering Leads to Incredible Capacity
The Social Contract Combats Quitting
A Massive Shift From Individual To Team Environments
Entrepreneurship Is The Ultimate Pain & Suffering

You Want To “Measure” Progress
There is a beautiful thing about sports. There is no rationalization or justification. There is no grey area. You win, or you lose. The scoreboard doesn’t lie. Which is the opposite of the human mind, controlled by “The Resistance.” As Pressfield puts it, “Resistance will tell you anything to keep you from doing your work. It will perjure, fabricate, falsify; seduce, bully, cajole. Resistance is protection. It will assume any form if that’s what it takes to deceive you.”

True story: In conversation with friends one time we were talking about sex. There were three couples. How much sex do you guys have? The first couple said a number. The second couple, “Like to 2-3 times per week.” I was like “Holy shit, look at you.” Then Melanie, my wife said, “Like 6 to 8 times a month” to which I immediately called bullshit. Not since we had kids and we were 25 have we consistency had sex 6 to 8 times per month. So I started keeping track. The scoreboard doesn’t lie. I started marking it on the calendar. Lots of months with 3 to 4 times, but not one month in 2 years did we ever hit 8 times in a month. Which is fine. Half that time, “Fat Ryan” was too tired anyhow, so he wasn’t into it. But my point is, as soon as the Score got kept, there was no misinterpretation. To get to the truth, and fact of anything, find a way to keep score.

​The StoryAthlete Tracks Metrics
The StoryAthlete Scores Each Asset
Consistency Score
Quality Score
Efficiency Score

You Want “The Power” To Write Your Own Script
We said this wasn’t going to be easy. We all agreed. Becoming is about choice, commitment, discipline, and maintaining our reputation, paired with “not giving a fuck,” and giving “a lot of fuck.” We also said we couldn’t “Become…” all at once. That growth and hitting our highest potential isn’t an event, but a Journey. So, to keep us focused, to prevent FODQ, we explored the 1% Journey. Finally, we needed a plan.

This brought us The Game of IODs, choosing to live the Challenge-Based Life. The StoryAthlete is the Athlete. The IODs are the actual activity to create fitness, no different than how the CrossFit athlete is the Athlete, and the Workout of the Day (WODs) are the activity to create fitness. In CrossFit, to become an Elite, everything hinges on doing the foundational WODs (workout of the day). As a StoryAthlete, to become Elite, everything hinges on doing the foundational IODs (Impact of the Day). Refusing to accept this is the choice to “be” rather than to “Become…”

​The IODs Equal The Foundation To “Become…”
The IODs Equal 4-Dimensional Growth
The IODs Equal The Character’s Journey
The IODs Equal The Character Script
The IODs Equal Sitcom-Based Content
The IODs Equal Assets, Which Equal Capacity Levels

You’re Sick of Making “Bullsh!t” Excuses
As StoryAthlete Breanne Smedley observed, after reading Learning to Breathe Fire. “Members are not bound by a legal contract, but rather a “social contract” defined by; Listen, acquire skill, use judgment, encourage others, put your name and results on the board, work on your weaknesses. The idea of a “social contract” is what binds all who do CrossFit.

​From page 246: “Approach to CrossFit: Adopt a daily mindset, burn through some brief, high-intensity task in a highly cohesive community. CrossFit is meant to be done in a community.”
From page 305-306: “What CrossFitters will endure in a partner/team WOD is a different order of magnitude. The social/team/accountability aspect DRIVES performance.” As Breanne states, “The foundation of CrossFit is that people are bound by a “social contract” in a community. Without the community, the individuals, and the group do not perform.
I can clearly see how this connects to what Ryan has established through StoryAthlete. Our “social contract” in this group is similar to what CrossFit has defined. Listen: To our coach, Ryan. Acquire Skill: Storytelling, etc. Use Judgment; how does what we have learned get applied to our lives/businesses? Encourage Others; comment/like/engage with other’s stories. Put your name and results on the board; Post IODs to the feed. Work on weaknesses; craft IODs and respond to prompts in a way that will allow us to go to our places of weakness and rewrite the story for our character.
The social contract is what keeps people voluntarily coming back, getting stronger, and setting PRs/breaking barriers that they would never be able to do on their own.” But that is precisely it. Results are about suffering through the initial pain until our capacity increases, and we can be a pillar for others.
Progress Is The Pace Car
Chasing Champions
Deliberate 37X Transformation

You Want “Your Life” To F*cking Matter
On the day I die, and at my funeral, I hope the question is asked, “Did Ryan Fletcher have the courage to fight to the end for his vision? Or was he too much of a fucking coward to pursue it?” Then, one by one, I hope people stand to give testimony. “He fought for it.” “He fought for it.” “He fought for it.” I don’t want folks to say this because it’s my funeral and they’re paying me unwarranted respect or sympathy. I don’t need anyone’s fuckin’ sympathy. If people say it, I want it to be because it was self-evident. This too will demonstrate to my kids, “Your Dad never gave up on, and never settled. And never was he too afraid to chase his dreams.”

​I see you. I know who you are. I understand what drives you as well as I know what drives me. Sure, you are different. Different than your fellow StoryAthletes too. But we are the same. When I write, the work I do goes far beyond the keys I push on a keyboard. I believe my work is bigger than me. I will never know the full extent of my work. There is a ripple effect. You will never know the full extent of your work either. Right now, waiting to read your next story is a person buried in the Dark desperately looking for a Light. You will never know this person is sitting in the Dark. They will never tell you. You may get no likes. No comments. You will think no one reads your words. But there, in the Dark, silently affected, you will inspire the uninspired and change a life because of it. I often write with tears and snot pouring from my face, choked up by great emotion because I believe my work matters.
​Each of us is hardwired, through the evolutionary process to find and search out other strong people. On the playground, we pick the weakest player last. And the strongest player, first. We do the same when selecting business or life partners. The weak, tend to group with the weak. The strong, tend to group with the strong.
​You’ve heard the saying, “Misery loves company.” Well, misery hates me because I hate misery. I have no time or capacity for whining, complaining, oh poor me. I have worked hard to develop my Mind, Body (thanks to the Game of IODs) and my Business so that I could deal with and conqueror whatever gets thrown at me.
I hate to be needed. But I love to give. And I want to take the pain of those I love, so those I love need never to feel that pain. “Give it to me. I can take it.” To quote Goggins, “You can’t hurt me.” So whatever the challenge is, failure, setback, obstacle, piece of bad news, disease, financial stress, etc., GIVE IT TO ME. Let me have it. Whatever it is, I can endure it. I have prepared. I have trained. I have sacrificed. I have hardened myself, calloused my mind, and tested myself in battle so that I could perform at this moment. By striving to increase my capacity continually, I am preparing myself to be the rock I know I those I love – across Mind, Body, Business, Relationships. Let’s paint the worst picture imaginable. One of my kids gets diagnosed with a rare form of cancer. “Fuck cancer.” But to fight it with the most cutting-edge treatments, with the best specialists, I need $30K per month. As a parent, what do you do?
Have you pushed to increased your capacity enough to prepare yourself for this most critical of moments? Should this moment ever happen in my family, my wife, I assure you, will be able to look at me and without a question of doubt, know that money will be there.​An increased capacity across Mind, Body, and Business makes you the ultimate Rock = Relationships.
At that moment I’m needed most, it would be awful to disappoint.

TOTAL HUMAN OPTIMIZATION (MIND. BODY. BUSINESS. RELATIONSHIPS.)
Only an Optimized you, ‘Being vs. “Becoming…,” can build an Optimized business. Connect. Inspire. Create – Is the path to inspiring an audience and hooking that journey to business.
To Assist You in The 28-Day StoryAthlete Challenge,You Have Full Access To ImpactClub® Certified Personal Trainer, CJ Thomas, Including The “12-Minutes of Death” Workouts Designed To Test You & Optimize For Body Chemistry.
Rooted in Impact Science
Proven through real-world application
Designed for results
EVERYTHING YOU HAVE EVER LEARNED ABOUT WEIGHT-LOSS & FITNESS, BRAIN CAPACITY, PEAK ENERGY IS A NEAR FRAUDULENT LIE.
Everything that “Powered by ImpactClub®” stands for is rooted in Maximum effort, for Minimum time, to achieve Max Results. Through Elevated Philanthropy, IC® has donated more than $1.2million to local charities for their 5-minute story. Average donation is $10K to $15K for one 5-minute story. This is an example of our Philosophy: Max effort, Minimum time, Maximum Results. To fuel & power StoryAthletes, ImpactClub® has applied this Principle to energy and fitness.
Just Two “12-Minutes of Death” Workouts Each Week
“We do it together. Those who suffer together, bond together.”

​No Excuses – 12-minutes
​No gym needed
​No equipment needed

​Just show up
​Push play
​Don’t let your teammates down

​Optimized for Fat-loss
​Optimized for Rapid fitness Gains
​Optimized for Busy people

*** You can cancel your expensive gym membership – saves you $50 to $120/mo
Meet CJ Thomas, StoryAthlete’s Certified Personal Trainer
Burned 9X As Much Fat ==> Minimum Time, Max Results

In a controlled experiment, researchers took average people and put one group ion an endurance training program (45 minutes on a stationary bike at 60% to 85% of their maximum heart rate, which exceeds the typical health club cardio session), and another group in a high-intensity interval program (twenty minutes on the bike, alternating between 30-second all-out sprints and 90-second recovery periods at lower intensity). Both workouts required the same amount of energy – the calorie readouts on all the bikes displayed the same numbers. The high-intensity group, whose workouts were half as long, burned nine times as much fat as the endurance group —> This finding, that short high-intensity exercise burns radically more fat than long aerobic workouts with the same calorie burn, has been replicated for men and women; overweight and obese people; young and old; young, old, and diabetic people.
(Source: A.Tremblay, J.A Simoneau, C. Bouchard, ‘Impact of Exercise Intensity on Body Fatness and Skeletal Muscle Metabolism’)
CJ’s Message To StoryAthlete Team 001
I have been blown away by the transformations I’ve been seeing in people both physically and mentally over this 28-Day Challenge. I’ve long preached that taking care of the body is the gateway to strengthening the mind. Most people roll their eyes at me. Tell me it sounds nice, but they don’t have the time or the motivation. But look at what we did with 60 minutes of total time between two benchmark workouts in a 28-day period! Time is not the problem. And motivation is not what’s missing. Motivation is the by-product of doing hard shit like working out when you don’t want to or even when it scares you. Motivation doesn’t come before the workout. It comes after. It’s an effect. Because when you do hard shit, you motivate you. Therefore, move your body, callous your mind, watch cool shit happen. But it all starts with that willingness to push play in spite of “feelings”.

There’s also incredible power in this pack. You shining your light illuminates my light. As mine shines brighter, your light reciprocates as well. It’s synergistic. The health geek in me thinks of it like turmeric and black pepper. Both have health benefits. But your body doesn’t absorb most of that nutrition unless the two are taken together. It’s the combination that makes them more bioavailable. It’s the back and forth stories and encouragement that allows us to be exponentially brighter and thus more “nourishing” to our respective tribes.

Also, the power of Assets. I wrote a birthday poem for my mom the other day and actually used it as an asset for my IOD. I referenced in my weekly email. And I’ve referenced it in conversation as well. One piece of content (designed for one person) that wound up inspiring many via leverage and willing to be vulnerable.

Keep building assets my friends. And don’t forget that habits are an asset (if maintained). Don’t allow that workout habit (asset) to fade away with the conclusion of this challenge. Let that asset serve as the foundation for many others. Much love StoryAthletes!
Regardless our fitness level, we all suffer!
We also, have a shitload of fun!
We are, admittedly, an odd, strange, and weird kind of wolf pack. But we’re a “pack,” nonetheless.
What Does…
‘Challenge-Based Life’
Mean to you…?
From: Ryan Fletcher
Where: Vancouver, WA

What does ‘Challenge-Based Life’ mean for you…?

For everyone it’s different…

For Scott Mendell, it was to pull himself back from the depths of depression that led him to the doorstep of suicide.

For Ken Ruffo, it means to lose 80-pounds and inspire others to reclaim their health.

For Dani Russell, it means to rid herself of mom guilt and to prioritize self-care again.

For Kristina Smedley, it means to destroy her inner-critic.

For Greg Horn, it means to level-up as an entrepreneur to impact more lives.

For Jon Pakula, it means to make himself hard(er) to kill.

Before I share with you my goal for this StoryAthlete Challenge… let me ask you a few questions…
Please Check All Of The Questions Where Your Answer Is YES!
You feel called to “Become” something more? – only about 5% of people hear this calling
You’re done “settling” for less, you’re tired of making excuses?
You “know” you’re more capable but for some reason you’re feeling stuck?
You have an “athlete’s” mindset? – athletes understand sacrifice
You want to “Be” 4-dimensional; hard(er) to kill physically, mentally, financially… so you can be the rock in your relationships?
You want to “embrace” doing hard shit? – because a weak mind always under-performs
You want a “team” to suffer with? – because greatness requires a wolf pack to push us
You want to “measure” progress? – because the Scorecard doesn’t lie
You want “the power” to write your own script? – because it’s you vs. you, and only you limit you
You’re sick of making “bullshit” excuses? – “tomorrow, tomorrow, tomorrow…”
You want “your life” to f**king matter? – because you were put on this earth to do big things (you wouldn’t hear the “call” if you weren’t)
If you checked MOST of the boxes above, then I want to invite you to join the ‘StoryAthlete 28-Day Challenge’ to experience living the Challenge-Based Life.
Here’s a look at the Game Map, a Proven Path:
ALL YOU PAY IS $100
Listen close: “It’s impossible to understand (the power) of The Game of IODs, until you make that choice to play the Game of IODs; making yourself hard(er) to kill physically, mentally, financially…”
This is a Game that creates Assets, to get leveraged, so they can work for you:
TOTAL (Minimum) VALUE: $897
A Huge 88% Discount – JUST $100
Start Your 28-Day Live Challenge Now! Being vs. Becoming => No More Excuses!
Next Live Challenge Starts
February 17th, 2020
In 28-Days From Today, by choosing to live the Challenge-Based Life, traveling The 1% Journey, playing the Game of IODs, and by creating Assets & keeping Score, you will not be the same person you are today!
ARE YOU READY?
There are two ways to sell.

1 – You can shove a knife into someone’s open-wound and twist. (This is what marketers are taught. Find the pain. Grab the knife. Shove it into the wound. And twist…)

Or 2 – you can inspire people by living a Challenge-Based Life, and tell stories about your Journey, and the lessons learned, as you push to “Become…” your very best self.

“Damn, I wish I could be like that person.”

“She’s doing it.”

“He’s doing it.”

I never sell, I just tell stories about my Character’s Journey. Then I share the stories of the people I have inspired.
Everyone wants to be financially successful. This is all the #Shit that stands in their way, until it is confronted, then conquered

Battled depression
Defeated suicide
Grown large businesses
Controlled neurosis
Lost 50+ pounds
Suffered through marathons
Destroyed the inner-critic
Got promotions
Inspired the family
Now looked up to by others
Failed and got back up
Became a voice against abuse
Stopped living a Lie
Fought PTSD and won
Thrived in being adopted
Succeeded as an Introvert

Recognized as a Leader by peers
Overcame alcoholic household
Realigned priorities
Had the courage to ask for help
Was an unflinching teammate
Stepped into the Fear
Refused to be a victim
Developed powerful routines
Refused to be a statistic
Started eating healthy
Inspired family to eat healthy
Overcame crippling insecurity
Stopped needing to impress others
Overcame a shitty father
Overcame a shitty mother

Wrote books
Became financially successful
Got back in-shape
Regained energy and life
Overcame guilt
Took off the mask
Learned to be vulnerable
Stopped fighting about money
Found Purpose
Stopped being soft
Came back from financial ruin
Woke the fuck up
Stopped being complacent
Reconnected with spouse
Reconnected with kids
Destroyed the need to be perfect

I don’t want to stick a knife in your wound.

And, I never will.

Nor will anyone in the StoryAthlete community or they’ll be gone the moment I find out.

Most people are good enough all by themselves of sticking knives in their wounds – I don’t need to do that to people.

I need them to stop doing it.

Limiting thoughts
Self-doubt
Riddled with crippling insecurity
Impostor syndrome
Fear of failure
Fear of success
“I’m not good enough.”
“No wants to read my stories?!”
“I’m not interesting”
“Who am I to think I can have a great life?”

I’m not a good writer
People are going judge and criticize me
I’m too old
I’m too fat
I’m too stupid
I’m not pretty enough
I don’t want to be ridiculed or embarrassed
I’m scared to be vulnerable
If I hide, I’m safe
“Who am I to think I can have this purpose?”

People have told themselves these bullshit stories for so long, at some point they accepted them as truth.

I don’t want to stick a knife in your wound, I want you to stop sticking a knife in your own wound.

Stories of self-defeat are the true enemy.

The Game of IODs and The Challenge-Based Life destroys that enemy.

Get Ryan Fletcher – StoryAthlete 28-Day Challenge at tenco.pro