Justin Blackman – Write More Personality-er Workshop

Justin Blackman – Write More Personality-er Workshop

“Style Is The Stuff You Get Wrong” -Neil Gaiman
The thing is, there’s a right way to get stuff wrong. But if we all follow the same rules, nobody will ever notice us.

In this easy-to-binge, easy-to-implement, easy-to-love workshop, we’ll get nerdy on the formulas that make writing fun. (No experience necessary.)

I’ll dissect the science to the silly and translate styles of the wild, so you can see interesting ways to make your copy more poppy—complete with real-world examples of great (and not great) writing in action.

For permission to write the way you want to, and to become the highlight of someone’s inbox, smoosh this button with your poking device.

It’s the right way to get things wrong.

How it works
This delightful chocolate factory of sweet, sweet writerly magic is broken down into itty-bitty delectably smart bites. Its quick n’ easy content will have you writing better in minutes. And your readers will notice a change right away.

Here’s what you get:

• Writing Basics: Fun punctuation, unforgettable rules, and freaky facts about layout
• Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
• Power Moves: Weird ways to make your readers take action (Science!)
• Punch-ups: Over-the-shoulder edits that take your words from blah to booyah
• Swipes & Inspo Lists: Use these uncommon lines to make your copy muy caliente
• Checklists & Transition Lines: Print these out for one last look before you publish

… Plus an insult generator (😯), real-time edits, and permission to let go of some long-held writing beliefs implanted by your 5th grade English teacher.

Everybody writes. This workshop makes it more fun. And it makes whatever you send more enjoyable to read.

The Workshop:
Welcome video2 mins
49.3 MB

Section 1: White Belt Basics
Laying the groundwork
Introduction: Keys to Great Content7 mins
674 MB
Module 1.1: Foundation & Punctuation11 mins
820 MB
Module 1.2: Weasel Words & Bullets7 mins
593 MB
Module 1.3: 7 Wonky Things & Power Moves10 mins
916 MB
Module 1.4: Editing & Funny Rules5 mins
543 MB

Section 2: Yellow Belt Techniques
Slightly more advanced writing techniques
Module 2.1: All The Feels (And Where To Have Them) 10 mins
620 MB
Module 2.2: Artists, Thieves & Ferris Bueller 8 mins
814 MB
Module 2.3: Sweeps, UNs & INGs 5 mins
385 MB
Your Insult Generator (Link & Demo) 4 mins
73.2 MB

Section 3: Black Belt Punch-Ups
More of the good stuff
Module 3.1: Pro Gamer Moves12 mins
1.1 GB
Module 3.2: Comedy Techniques For Commoners11 mins
1.01 GB

Section 4: Even More Personality-er-er!
Here are 24 MORE ways to stand out and make your already ice cold copy even cooler
Module 4.1: You, Me & UVPs 10 mins
150 MB
Module 4.2: Swiper Yes Swiping 12 mins
112 MB
Module 4.3: Discussions, Guarantees & Sam Elliott 18 mins
146 MB
Module 4.4: Rhymes & Name Drops 11 mins
88.2 MB
Module 4.5: The Only Email Template I Actually Use 6 mins
45.9 MB
Module 4.6: And Now You Write 2 mins
208 MB

Punch-ups, Breakdowns & Bonus Calls
Video walkthroughs and over-the-shoulder writing examples, plus bonus calls
Personality-er Academy Guest: Chris Orzechowski (1h 26m 15s)
1.2 GB
Personality-er Academy Guest: Kim Krause Schwalm (1h 24m 36s)
1.09 GB
Joey K. Punch-Up: Fitness Promo 44 mins
210 MB
Crystal H. Punch-up: Copy Services 40 mins
166 MB
Belinda W. Punch-up: Funny Blogs 37 mins
280 MB
Belinda W. Punch-up 2 11 mins
91 MB
My Launch Email Breakdown 20 mins
274 MB
Peter Tingle Email pt. 1 (The Ugly First Draft) 10 mins
73.2 MB
Peter Tingle Email pt. 2 (Big Changes) 10 mins
63.3 MB
Peter Tingle Email pt. 3 (The Punch-Up) 12 mins
52.9 MB
Peter Tingle Email Pt. 4 (Final Tweaks) 8 mins
108 MB
Bonus Call #1: Guest Funny Writer – Nick Gaudio (1h 11m 47s)
838 MB
Bonus Call #2: Real World Examples & Punch-ups (1h 27m 18s)
392 MB
Bonus Call #3: Comics, Beer & Branding (1h 22m 47s)
303 MB

Downloads
PDFs, checklists, and all the good stuff from the videos
The Printable Personalty-er Punch List 122 KB
Personality-er Transition Lines 72.6 KB
Ablaut Reduplication & Adjective Order 351 KB
Sins & Virtues 83.8 KB

Beta Videos
Straight walkthrough of the slides
Write more personality-er video 149 mins
344 MB
Write more personality-er video 231 mins
219 MB

New workshop. Who dis?
There are 27 people in the U.S. named Justin Blackman, but I’m the one who matters right now. (#SorryOtherJustins)

I’m the guy who wrote 100 headlines every day for 100 days during The Headline Project. I’m also the guy who writes Brand Ventriloquist® voice guides for A-List clients like, Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Ashlyn Carter, Belinda Weaver, Bobby Klinck, and dozens of others.  (I can drop more names but then I just have to pick ’em up and my back hurts.)

I’ve personally created killer copy for more than 429 people (and counting).

Along this ridiculous journey, I picked a quirk or three… and possibly schizophrenia. Yet, I also discovered some amayonaissing writing techniques.

And I watched how others stood out by either breaking or finding loop holes in traditional grammar rules.

As a card carrying word nerd, I’ve read damn near everything there is about persuasion, conversion, comedy, and creativity. And when I see or hear a funny line, I don’t just laugh or blow air hard through my nostrils at it… I break down WHY it was funny. Then I analyze the style and stash it in my brain for later use. And I find new things to add almost every dang day.

I go deeper on this shizz than anyone ever should.

Because of this nasty lil’ habit, I found the logic and patterns hiding behind techniques that make words compelling.

This workshop is all those delectable and super juicy bits, rolled into a smorgasbord of well-researched, tested, and proven writerly shenanigans.

This may sound super nerdy and strange (and it is) but this sciency approach is the source of my super power.

Popeye had spinach. I have em dashes.

Here’s what smart internet people are saying about Personality-er

Exactly what I needed to have more confidence in my own copy.
This course adds a science—and a system—to some of the silly, silent or unspoken ways that I’ve seen personality show up in writing over the last few years.

It’s exactly what I needed to have more confidence in my own copy.

-Brandon Burton

If you want the freedom to write like you, and want your writing to be the highlight of someone’s day, Justin’s course is all that with sugar on top!
Don’t spend hours debating, jump in and get going to be even more amazing than you already are.

-Sharon Steele

There are SO many nuggets in here.
I just binge-watched this course (short videos, no fluff, bulk entertainment value, doesn’t judge your comfy couch pants)… And there are SO many nuggets in here. Some of them validate stuff I already do (but the win there is I now have the language to talk about it), and others (um, bullet order? HELLO, NEW KNOWLEDGE NUGGET!) are fresh, delicious gold.

-Kirsty Fanton

So, why should you even care about this?
Because putting your personality on paper makes people like you.

And we buy from people we like.

Being able to write well is a super power—and opportunities to shine are everywhere. Could be an email, be a website, or even Tinder profile. This course shows you the best ways how, where, and when to stand out and get noticed.

I’ve learned from lots of great writers over the years. Hop on the fun bus to discover it all in less than two hours.

“Le style est la chose sur laquelle vous vous trompez” -Neil Gaiman
Le fait est qu’il existe une bonne façon de se tromper. Mais si nous suivons tous les mêmes règles, personne ne nous remarquera jamais.

Dans cet atelier facile à réaliser, facile à mettre en œuvre et facile à aimer, nous nous intéresserons aux formules qui rendent l’écriture amusante. (Aucune expérience nécessaire.)

Je vais décortiquer la science jusqu’à l’idiot et traduire les styles sauvages, afin que vous puissiez voir des façons intéressantes de rendre votre copie plus pop, avec des exemples concrets d’écritures géniales (et pas géniales) en action.

Pour obtenir la permission d’écrire comme vous le souhaitez et de devenir le point culminant de la boîte de réception de quelqu’un, appuyez sur ce bouton avec votre appareil de saisie.

C’est la bonne façon de se tromper.

Comment ça fonctionne
Cette délicieuse chocolaterie à la magie d’écriture douce et douce est décomposée en petites bouchées délicieusement intelligentes. Son contenu rapide et facile vous permettra de mieux écrire en quelques minutes. Et vos lecteurs remarqueront immédiatement un changement.

Voici ce que vous obtenez :

Bases de l’écriture : ponctuation amusante, règles inoubliables et faits bizarres sur la mise en page
Pop-py Seeds : saupoudrez ces techniques sur votre copie pour la faire éclater comme les genoux de grand-mère
Power Moves : des façons étranges d’inciter vos lecteurs à agir (Science !)
Punch-ups : des modifications par-dessus l’épaule qui font passer vos mots du bla au booyah
Swipes & Inspo Lists : utilisez ces lignes inhabituelles pour rendre votre copie muy caliente
Listes de contrôle et lignes de transition : imprimez-les pour un dernier aperçu avant de publier

… Plus un générateur d’insultes (😯), des modifications en temps réel et la permission d’abandonner certaines croyances d’écriture de longue date implantées par votre professeur d’anglais de 5e année.

Tout le monde écrit. Cet atelier le rend plus amusant. Et cela rend tout ce que vous envoyez plus agréable à lire.

If you have any questions regarding this product, please contact us by email: [email protected]