Julian Cole – Strategy Finishing School

Julian Cole – Strategy Finishing School

15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW

Progress to a leadership role in strategy with the Strategy Finishing School.

The BIG-T Strategist model gives you a:
Strong foundation in the strategy craft with 9 modules
BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership

The School includes lifetime access to:
80+ video lessons

STRATEGY FINISHING SCHOOL

The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

The Ultimate Course For Strategy Misfits

If you are…

A blindfolded strategy misfit who has never been taught the fundamentals of strategy

Looking to gain confidence in your process and role

Transitioning from another discipline to strategy and need some practical information

In a part of strategy where you’re dealing with the creative industry…

THEN SFS IS DEFINITELY WHAT YOU NEED.

Master the skills of strategy needed at the 3 levels of your career

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

Learn whenever, wherever. Access all the content immediately.

You get access to all the content in the School right away.

No gated access or waiting for school to start.

The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.

Here’s what other strategists like you have gained after this course:

Unrivaled strategic ability confidence

Strategy work is seen as a centerpiece, not an afterthought

Extensive knowledge of strategy skills (comms planning, business strategy, and management) that leaves a massive impact on the company

A bigger, stronger network of trusted strategists that you can bounce ideas off and collaborate with

Course Modules & Lessons

Strategy Fundamentals

• What is strategy?
• Writing a strategy
• Different types of strategy
• Managing Downtime
• Short Sharp Strategy
• Who’s Who In Agencies
• Strategy In Under An Hour
• Helpful Strategy Resources

Research

• Kick Off Questions
• Strategy Scrapbook
• Art of Interviewing Clients
• Evaluating Data Sources
• Validating Problems/Insights

Insights

• What are insights?
• Insights vs. observations
• Flipping Insights
• Polishing Insights
• Adding Tension

Creative Briefing

• How to write a creative brief
• Sacred Six Brief Template
• GET-TO-BY Brief
• Tactical Briefs
• Single Minded Proposition
• Biggest Mistakes With Creative Briefing
• Giving Creative Feedback
• Tips for Briefing Remotely

Brand Strategy

• What is Brand Strategy?
• Brand Frameworks
• Brand Benefit Ladders
• Brand Architecture
• Brand Archetypes

Comms Planning

• What is Comms Planning?
• Consumer Journey Tools
• Consumer Journey Mapping
• Comms Framework
• Comms Planning Questions
• Tactical Briefing
• Articulating An Idea
• Idea Formula
• Building Out An Execution
• Campaign Ecosystem
• Content Strategy (Annual)
• Framework Factory
• Innovation Checklist
• Blueprints

Advertising Effectiveness

• How Advertising Works
• Cogs of Marketing Effectiveness
• Mental And Physical Availability
• Distinctive Assets
• Category Entry Points
• ESOV
• Different Types of Measurement
• Creating a KPI Framework

Business Strategy

• SWOT Analysis
• Reading a Financial Report
• Proactive Strategy
• Growth Matrix

Professional Development

• Transitioning Into Strategy
• Strategy Confidence
• How To Get A Raise
• Creating Your Pitch
• Strategy Portfolio Website

Diplomacy

• Politics 101
• How To Work With Creatives
• How To Work With Media Agencies
• Giving Creative Feedback
• Designing Decks
• Writing Presentations

Management

• Managing Planners
• Strategist Interview Questions
• Setting Up A Strategy Department
• Setting Up A Strategy Department Vision
• Scoping Strategy
• Being Strategy About Resourcing

Selling Strategy

• Scoping Strategy
• Being Strategic About Strategy
• Proactive Strategy
• RICK Sales Model
• How Agencies Make Money

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber.

Previously he’s held the role of Head of Comms Planning at BBDO and BBH in New York.

He’s created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.

With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019.

Since then, he has taught his world-class experience to more than 3,000 strategists.

If you have any questions regarding this product, please contact us by email: [email protected]