Impact Theory University – Mindset Coaching

Impact Theory University – Mindset Coaching

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If you can change your perspective,
you can change your life.

Impact Theory University by Tom Bilyeu helps you reframe your thoughts, spot brilliant opportunities (in everything), change your perspective, and, ultimately, change your life in the process.

Join 2,793 members changing their perspective and life.

Hi. I’m Tom. CEO and Co-founder here at Impact Theory. In a moment, I’ll tell you a little bit more about who I am.

But first, I want to tell you how I became who I am…

My first job was in a door factory at age 12. And, the work never ended when I got off my shift. I always had to put in another hour at home, tearing away dried lacquer and splinters from my skin. Unfortunately, I wasn’t getting paid for this overtime.

I then worked in a paint factory where I’d climb inside huge vats and scrub them clean with industrial solvent and a brush so big you’d think it was made to clean a spacecraft. Still to this day, there is a part of me that worries what breathing in those fumes did to me… I’d like to think that it made me more creative.

Then, it was a gun range, where I nearly lost my leg when an idiot fired a shotgun too close for comfort. If Lady Luck wasn’t on my side that day, I’d still be picking buckshot out of my ass.

The door lacquering and the vat scrubbing and the buckshot dodging all came to an end when two guys gave me a shot as a copywriter at their company, which eventually lead us to co-found Quest Nutrition together a few years later. You may have heard of us. We were the creators of those devilishly delicious and nutritious Quest Bars.

Anyway, together with my business partners, I scaled Quest from an idea to a billion-dollar brand pulling in hundreds of millions of dollars in revenue each year. To scale a brand that quickly and to that size, you have to scale yourself in the process.

Impact Theory University is a living-breathing library of mindset and business lessons, strategies and frameworks learned scrubbing vats, dodging buckshot, and, eventually, scaling both Quest and myself; lessons, strategies, and frameworks that I still use today as I’m building Impact Theory, brick by brick, into a multi-million dollar business that has already amassed a social ecosystem of over 6 million people with over 400 million video views across the internet.

But, money aside, running Impact Theory is the happiest and most successful I’ve ever felt. It has taught me that while money is wonderful, success is more about how you feel about yourself behind closed doors, when nobody is looking.

Which, speaking of doors, in a strange way, I feel like my work at the door factory has come full-circle. I’m still creating doors. But, this time around, I’m creating them to be opened by people like you.
I hope to see you inside… and let’s get to work!

– Tom Bilyeu

Does this sound painfully familiar?

You struggle with comparing yourself to others. Or, maybe, you struggle with comparing yourself to the person you dreamed you’d be by now.

Regardless of the comparison game you’re playing, you know first hand the feeling of waking up and living a life you don’t feel is yours; living a life that feels not right for you.

Having worked with thousands of students at Impact Theory University, we’ve discovered that “success” and living the life you’ve always dreamed of has nothing to do with intelligence nor ambition and everything to do with perspective and one’s ability to reframe their thoughts.

The impact in Impact Theory University.

At ITU, we create impact for our students through access… access to Tom Bilyeu each month, access to a thoughtfully-constructed curriculum, and access to a community of growth-oriented individuals you can lean on as you embark on your hero’s journey.

Let’s take a closer look at each of these…

Everyone’s journey is slightly different. And with this, so are the challenges we may encounter on our individual and/or business journeys. Tom offers 4 group coaching calls every single month so he has an opportunity to work with members, in real-time, and help you through the unique obstacles you may be struggling with.

Impact Theory University is a living-breathing library of 50+ courses that boast over 100 hours of lessons that cover everything from finding confidence and silencing imposter syndrome, to starting and growing a profitable business that allows you to live the life you want.

After students have enrolled at Impact Theory University and have had the chance to get their feet (and their minds) wet, something we hear again and again is how much they cherish the exclusive community we’ve built here. The moment you enroll you get instant access to an A-team of entrepreneurs, dreamers, creatives, and top-performers to build impactful connections with.

Isaac Newton once said that he was able to see further because he was “standing on the shoulders of giants”. While Tom is perhaps a bit too humble to call himself a “giant”, he’ll be the first one to say that much of his success has come through deeply studying the greats that have come before him AND by actually doing the hands-in-the-dirt work himself. This, perhaps, is the wondrous opportunity you get in Impact Theory University. You get to learn from someone who has already done it (who is still doing it) and is ready to share everything he has learned.