You, too, can write copy that converts.

Your first challenge was creating a product or service that could be infinitely profitable. The second is figuring out how to make people who should be your customers understand that they need what you’ve got.

If you’ve written copy more than once, you know the feeling.

You sit down to write the email that’s supposed to sell people on your solution. But there’s a voice in your head reminding you how hard it was the last time you tried to write copy. And even when your copy manages to convince people, the next time you have to write copy that should convert you feel like:

You’re trying to win the lottery on command

The fact is that great copy isn’t based on luck or chance. It’s based on repeatable rules and proven processes and reliable frameworks.

That doesn’t sound very sexy. And I’m more than okay with that.

Because y’know what is sexy? Testing your data-driven copy and finding that it beats the creative stuff by a landslide. That’s sexy. The best parts of business are always – without fail – the data-driven parts. Everything else is just guesswork. And you can’t sell your boss or your clients on paying you for your guesses.

Copy School 2018

When you know how to write data-driven “conversion copy,” every part of marketing, persuasion and growth gets easier

Conversion copywriting is simply the art and science of using your words to get the YES. After studying and practicing all forms of copywriting for nearly 15 years, I’ve stripped away the mystique of copywriting to create Copy School.

Join us in Copy School to skip past the guesswork. You’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize copy that gets results worth bragging about. Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes a message succeed or fail – which you’ll find inside Copy School.