ConversionXL & Guy Yalif – Advanced AI For Marketers

ConversionXL & Guy Yalif – Advanced AI For Marketers

At the end of this course you will:

Clearly explain which AI approach is right for your business given what you are trying to achieve
Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI
Develop a plan knowing where and how to apply AI in your marketing funnel, especially on your website, to deliver the results your’e accountable for delivering
Know how to orchestrate multiple AI applications to increase conversion rates on your website

When you get back to the office on Monday morning, you will begin getting more out of your AI investments, ask better questions of your internal and/or vendor AI teams, and deliver more for your business
Laura B.

Director of Media & Digital Strategy @ Mandala Agency

US

The content is insightful, actionable and doable.

I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
Alex B.

Paid Search Analyst @ ConversionWhale

US

CXL Institute has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.

Account Manager @ ePPC Digital

Estonia

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
This course is right for you if …

You’re accountable for driving more leads to sales, more revenue, and/or more customers
You want to advance your career by learning to cut through the AI hype that we all hear so often
You want to go to your boss with new ideas on how to drive your business

This course is NOT for you if you…

You want to dive in to writing code and/or the deep math involved in AI
You want to go deep on algorithms (the initial course in the series goes deeper there)

About
Guy Yalif

Guy Yalif (@gyalif) has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize.

Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well as leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave.
Your full course curriculum
Advanced AI for marketers
1
Different kinds of AI

In this first lesson, we will recap the different types of AI that are relevant to us as growth professionals. By the end of this lesson, you will be able to identify the different branches of the AI tree and be able to ask better questions of your in house or vendor machine learning team so that you can better assess their capabilities and get more out of your investment.

Lesson Objectives:

Learn what artificial intelligence and machine learning mean and how they’re different so that you can better cut through the hype.
Understand the real world work of machine learning engineers and how it differs from what you read in articles
Better assess the tradeoffs between building AI in house and using a vendor.

2
Data
3
More Machine Learning Approaches
4
Practical applications in the market today
5
Structuring experiments to use AI
Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
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