CONNECTIO – SMARTEN YOUR FACEBOOK ADS
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You will have already heard that Facebook has over 2 billion monthly active users.
But the real power is understanding what those users are really interested in.
What triggers their emotive responses? What grabs their attention? What gets them engaged?
As a social network, Facebook remains the place where people share their experiences, thoughts, and interests.
This is exactly why there has been so much focus on data security in recent times.
At the same time, Facebook has helped to make advertising more targeted and more relevant than ever before.
The average active user, for example, likes at least 20 pages that indicate certain characteristics and interests.
There are other forms of data you can use to tailor your advertising through Facebook ad Manager.
However, it can prove tricky to realize its full potential. The process can be complex and to find the right audience takes time and specialist expertise.
Both of which are in short supply at many businesses.
So you should be looking at using some of the best Facebook advertising tools to ramp up your campaigns
We have put together some of the best ones for 2018:
Get Creative
In order to engage with your audience and get the most out of Facebook advertising, you need to create epic designs.
For many small to medium size businesses, having a top-drawer designer or team is beyond reach due to costs.
Fortunately, help is at hand through many tools that can enable you to create winning ads:
1. Qwaya
If there was a competition for the complete Facebook ad tool, Qwaya would be a strong contender.
It’s effectively a third-party Facebook Ad Manager, with all sorts of features that will make it indispensable to your marketing team.
Qwaya not only helps you create a Facebook ad, it also helps you organize the overall campaign.
There’s even a feature where you can control the rotation of your ads.
Top 3 Features:
Ad Scheduler: Does what it says. This enables you to decide exactly when you want your Facebook ads to display and target the optimum times.
Split-Testing: It’s one of the things that sets Qwaya apart from its competitors.
The ability to split-test your campaigns is a sure-fire way to drastically improve that all important conversion rate.
Free Training Session: If you’re a novice, or feel you need to learn more, a training session will make a huge difference.
And it’s free, so what have you got to lose?
2. Driftrock
Any company that uses the tagline, “gain an unfair advantage” is bound to get your attention. It’s another challenge to live up to it.
Driftrock does both with its automated ads capabilities. In short, the tool allows you to create triggered ads.
The neat thing here is those triggers can include things like the weather, TV schedules, or other events.
For example, if you’re an umbrella store – you can set your ads to appear whenever it’s raining.
Top 3 Features:
Custom audience synching: You can organize your campaigns across multiple platforms for maximum reach.
Dashboard: This can help you manage multiple campaigns simultaneously and allow you to compare performance.
Measure offline sales: Driftrock has a feature where you can track customer journeys, even if they go offline.
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