Alexunder Hess – The Landing Page Mastery

Alexunder Hess – The Landing Page Mastery

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Create High-Converting Landing Pages
From marketing and design to communication with clients. Your step-by-step guide to create high-converting landing pages.

“This course changed my whole concept regarding Landing Pages. You will not get this much knowledge in any other place.”
@shiyon.dsn

“This course is amazing 🔥 I didn’t expect this much information!

The best thing about the course is that we weren’t learning how to design a landing page but understanding the core concepts used in designing it.”
@alisaprem.design

“So many insights, new information, loved the tips about landing page structure, cta buttons and where to use them!”
@webdesign_didi

Money makes money!
The easiest way to make money as a Designer is to make money for your clients. Once you learn to create landing pages for high conversions and your client’s success, you’ll boost your career and increase your income.
Get more money, more conversions, more confidence in your future.

15 Powerful Lessons

Lesson 1. Introduction to Landing Pages
What a Landing Page actually is. The purpose of it. How landing pages looked like 150 years ago.

Lesson 2. Marketing and 3 types of landing pages that drive sales
The place of design in marketing. What is Marketing? Marketing funnel and the place of a landing page in it. Hot and cold traffic.

Lesson 3. My exact process of creating landing pages
From Strategy and Vision to the tools I use.

Lesson 4. How to create digital product box in seconds
Bonus lesson on how to create a Product Box for your digital product in just a few simple steps using Figma.

Lesson 5. Clients, pricing, communication, value
What people actually want to get when they ask for a landing page. Underdeliver / Overdeliver / Deliver – how to do it right. Communicate your value, take the job out of their plate.

Lesson 6. 7-block structure of a perfect landing page
Copywriting frameworks, Emotions, Logic, Questions. How to build a landing page that actually converts.

Lesson 7. Research: Business vs Customer
Landing page is always about connecting 2 parties: businesses and their target audience. In this lesson you’ll learn what questions to ask both parties to create a high-converting page.

Lesson 8. Copywriting for non-copywriters
This course is not about copywriting but you should know where to get a good copy for a landing page.

Lesson 9. Aesthetics vs Function
The goal of a landing page is to convert. Learn the difference between Aesthetic and Functional landing pages.

Lesson 10. The 8-step landing page design process
Where to start, what to focus on, what to keep in mind. Every single detail of the landing page design process: from analysis to typography, colours to handoff.

Lesson 11. Course vs SAAS vs Mobile App landing page
Not all landing pages are the same. Learn how to approach different types of products when designing a landing page.

Lesson 12. The CTA and elements of trust
Conversions are all about trust. If you can build trust, your landing page conversions will skyrocket. Learn what elements to add to your page and how to use them.

Lesson 13. Landing page development
Do you know what should be done before developing a landing page? How to develop it without hiring anyone else? You’ll learn it all.

Lesson 14. Testing, metrics, analytics
Landing page is part of the sales funnel. Check it before you launch it, but don’t forget about the key metrics.

Lesson 15. Replay of the Q&A session
You can learn a lot from the questions of other people and the answers to these questions. This 54-minute session will help you close the gaps about high-converting landing pages.

You’ll learn:

• 3 types of Landing pages that bring money
• 5 Layers of Marketing behind a high-converting Landing Page
• How to do Research and write compelling headlines that grab attention
• The 8-Step Design process of a high-converting Landing Page
• How to develop a Landing page for free not being a developer
• How to test your landing pages for the highest results
• How to show value and how much to charge for your work
• Communication with a client secrets
• 5 best typefaces for high conversions
• How to create a stunning Hero / Product image
• What CTAs, colours and images to use for the landing page
• 7-block structure of the landing page

Inside of the Class

• The KEY principles of a Landing Page Design and how to apply them for results
• Aesthetics vs. Conversions: the Landing Page dilemma and how to solve it
• Typography for High-Conversions: what fonts to choose for a landing page
• Copywriting of a high-converting Landing Page for Designers
• Cracking the Code without Coding: how to develop LPs for conversions
• Clients, Pricing, Budgets, and Expectations — the designer’s Landing Page struggle
• Clients: How NOT to Underdeliver or Overdeliver, Underpromise or Overpromise
• Staying Ahead of the Curve: designing trendy Landing Pages and how to stand out
• Desktop or Mobile Version: designing for large and small screens
• Testing, Analytics: the art of refining Landing Page designs for the best results
• Landing Page Marketing 101: 5 layers of marketing for your and your client’s success

This class is for:

• Designers (UX/UI, Product, Graphic)
• Digital products creators (eBooks, courses)
• Small business owners
• Entrepreneurs
• Freelancers
• Digital marketing professionals
• Web designers and developers
• Beginners with no previous experience
• Anyone who wants to learn how to create a landing page that converts

This class is NOT for:

• People who are not open to learn
• “Victim-mindset” people
• People in a child position who are not ready to take action

Author, Alex Hess
UX Designer, Product Design Team Lead, Design Director — I have a long journey designing digital products, websites and landing pages for various industries. Still, the core principles of creating high-converting landing pages haven’t changed.

What has chaged is the way we should create landing pages in the Creator Economy.

In this class, I’ll guide you step-by-step through the marketing and design process, sharing my knowledge and insights to help you create landing pages that drive results for YOU and your clients.

If you have any questions regarding this product, please contact us by email: [email protected]