10x Sales Pages

10x Sales Pages

You’ve put SOOO much effort and your best skill into writing, spending countless hours in front of your laptop

You honestly don’t know if your sales page has what it takes to get people to click that bold, beautiful BUY button

What’s the biggest difference between a sales page that skyrockets your revenue and one that barely breaks even?

The proven and repeatable system for writing sales pages that bring in record-breaking revenues

This is not another one of those oh-so-disappointing templates you’ve already tried.

Nope. Not even close.

10x Sales Pages is a complete sales-page-slaying system, featuring step-by-step videos, workbooks, exercises and examples.

Unlike surface-level (cough, cough, theoretical, cough) templates, the 10x Sales Pages system goes deep.

This training leads you by the hand, section by section, to explain and then demonstrate every single aspect of a high-converting sales page.

Get sales page training from the people who’ve crushed 6 figures. Repeatedly.

The 6-figure sales page processes you’ll learn in 10x Sales Pages are based on the 20+ years of combined experience of A-list conversion copywriters Joanna Wiebe and Ry Schwartz.

It doesn’t matter what you’re selling. 10x Sales Pages has you covered.

You get access to 2 different sales page training tracks.Use either one to learn how to use long-form sales pages to sell higher-ticket offers priced anywhere from $100 all the way up to $20,000.

1. KNOW WHAT WORDS TO USE

In Track 1, Joanna shows you how to write a cash-flow creating sales page by letting your customers draft it for you

You’ll get instant access to 5 modules, featuring, 30+ HD training videos, each averaging 7 minutes in length (with transcripts). This includes 19 over-the-shoulder tutorials plus downloadable worksheets and cheat sheets, exercises, examples and a sales page jumpstart template.

In modules 1 and 2 we’ll build the foundation

of your highest-converting sales page. You’ll zero in on your best potential customer, optimize your offer for irresistibility and start molding the Big Idea that’ll pull people into your sales page and down to the buy button.

In modules 3 and 4 we’ll DO. THE. WORK.

Joanna’s recorded 19 over-the-shoulder videos to walk you step by step through how she writes 6-figure sales pages. Learn how she uses “voice of customer” research methods to write words that convert into cash.

In module 5 you’ll find all the downloadable worksheets and cheat sheets, exercises, and a sales page jumpstart template to help you apply what you’ve learned.

Plus!

Grab Joanna’s bonus

246-page eBook The Dark Art of Writing Long-form Sales Pages

(valued at $48.99) that you can’t purchase anywhere else.

10 Lessons from Track 1 that’ll help you write 10x better sales pages

1. The 4-part foundation that helps you engineer your highest-converting sales page before you write a single word
2. The “voice of customer” research techniques that write 80% of your sales page for you
3. The drag-and-drop method for sorting, tagging and organizing your research, so you can speed up your writing and keep your research data in one central location
4. The most unexpected offer-optimization levers that ramp up the desire factor for whatever you’re selling
5. The 3 criteria for molding a Big Idea that pulls people into your sales page and down to the buy button
6. The PAS-on-Steroids framework that jumpstarts your first draft and eradicates “blank screen syndrome”
7. The “Glee Club” approach of long copywriting that convinces your prospect to believe you, to like you, and to choose you
8. The easiest section to jump in and start writing so that you avoid sales page paralysis
9. The often overlooked, ordinary word (it starts with “B”) that makes your prospect feel all comfy, logical and more open to buying from you
10. Joanna’s favorite plug-and-play template for long-form sales pages that you can load into Photoshop and customize right away

2. WRITE A SALES PAGE IN A DAY

In Track 2, Ry shows you how to write a conversion-exploding sales page by “coaching” prospects into the perfect buyer

You’ll get instant access to 7 modules, featuring, 30+ HD training videos, each averaging 10 minutes in length (with transcripts). You’ll also get downloadable workbooks, exercises and examples from various industries and niches.

In modules 1 and 2 you’ll learn how to “coach the conversion”

by leveraging subtle precursors that ethically lead people to say yes to your offer. Here’s where you’ll first meet the 15-Point Sales Page in a Day Template, a step-by-step process that helps you knock out that sales page in a matter of days.

You’ll also work through a host of exercises, like the “Million Dollar Bet,” the “Perfect Testimonial” and the “67 Golden Questions” to get inside the heads of your best prospects.

In module 3 through 6 Ry walks you through each section of the 15-Point Sales Page in a Day Template

in ultra-detail, from the pre-headline qualifier to a secret stack of dangerously effective bonus closes, showing you what, why and how to write each one.

In module 7 you’ll find all the downloadable workbooks…exercises, example packs and a full sales page example, so you can easily apply what you’ve learned.

10 Lessons from Track 2 that’ll help you write 10x better sales pages

1. The 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of days
2. The “Starbucks Test” for knowing exactly how long your sales page needs to be
3. The “Coach-Mining” Method that shows you how to use enrollment conversations, product demos and sales calls to extract the rich insights that you can use to “coach the conversion” at scale
4. The 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to — and how to best market to them — before you write a single word
5. The biggest conversion sin marketers and copywriters make when writing about “desire”… and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix it
6. The “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate action
7. The “Golden Guarantee” that not only reverses risk for your prospect… but unlocks the energy, excitement and resourcefulness needed for them to move forward
8. The “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphs
9. The Risk Mitigator Close that dials up the “natural urgency” in your prospect without relying solely on countdown timers or disappearing bonuses

Regardless of which track you use, you get forever access to:

Step-by-step videos

Instructional and over-the-shoulder demo videos guide you through the entire execution process, from the research to writing, editing and wireframing.

You’ll know what each piece of the sales page is intended to do so that you can justify every word, sentence and phrase, including the order you put them in.

Worksheets & exercises

Knowledge is useless without action. We’ve made it as easy as possible to implement the training on your sales page. Do the worksheets and exercises provided as you go to help you research, brainstorm and write.

Sales Page Examples

Learn better with examples?

We’ve scattered real-life sales page excerpts throughout the course from multiple industries and niches to illustrate the concepts we teach.

You’ll even find several full sales pages, so you can see how the entire process comes together to create a high-converting result.

Contents