Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp
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Behavioral Design Bootcamp
Strengthen Your Expertise in Behavioral Economics
In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.
In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.
Connect with others in the Behavioral Economics community
What you’ll learn
The Curriculum
Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.
Why behavioral economics is a shortcut for product design and marketing
Foundational principles of behavioral economics that will fundamentally reshape your thinking
The Behavioral Design Process: the 3-step method to design products that actually drive behavior change
The most important (and least understood) step in behavior change: Defining a “key behavior”
The 3B framework for change: a simplified way to understand your customer’s psychology
How to reduce cognitive overload in your customer flows
It’s all relative. How relativity drives our purchase decisions
How to get someone’s attention and keep it (ethically)
How to leverage the “endowment effect” in your onboarding flow
Benefits: Doing the right thing for the wrong reasons
Smart ways to keep customers engaged (a deep dive on “concrete-ness” and “identifiable victim”)
Everyone else is doing it: The impact of Social Norms
Designing for incentives … and the mistakes most people make
Pricing 101: How to convey your product’s value
Mental Models: How to shape your customer’s narrative (great for new products and startups!)
The Behavioral Design Process: Experimentation
What next? Becoming a Behavioral Scientist
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