Harmon Brothers – The Launch Course
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CREATING YOUR AD IS STEP 1 OF THE EQUATION.
“LAUNCH COURSE”
- Test your creative for maximum impact and how to use your ad spend to make your creative even better
- Set up your ad account the right way so that you can take advantage of Facebook’s algorithms instead of constantly fighting against them.
- Create a landing page that converts—and how to test into even better conversion as time goes on
- Adopt the “funnel mentality” that gives our campaigns greater Reach, ROAS, ROI—and in turn—ensures we never have to rely on “virality.”
Why spend money on ads that aren’t working?
Can I let you in on a little secret?
This is great news for you!
Ready for your best launch ever?
- Exactly what to A/B test for maximum impact, so you can make small changes that bring in larger dollar amounts.
- How to create a landing page that converts, and the exact tests to run for even better conversion over time.
- The “funnel mentality” to give your campaigns better Reach, ROAS, and ROI…and ensure you never have to rely on “virality.”
- How to set up your account to take advantage of Facebook’s algorithms, instead of constantly fighting against them.
- The right emails to send at the right time, to support your ad campaigns and achieve even more sales and repeat buyers.
- Set up an email campaign tool
- Integrate it with your landing page tool
- Create your segments or lists you’ll use for your campaigns (All Subscribers, Abandoned Carts, Lead Magnets, New Customers, etc.)
- Set up your email templates, unsubscribe links & pages, etc.
- Write the content for your email series
- We’ll make it easy for you by providing templates for the copy for each of your emails
Module 6 helps you get your Google Analytics set up for success—see exactly what’s going on with your landing pages, emails, and ads. Then, learn how we set up Facebook ads account, business page, and business manager for long term success.
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